| Title | EARTH 2045 |
| Brand | SPP |
| Product/Service | PENSION FUNDS |
| Category |
C02. Microsites |
|
Entrant Company
|
M&C SAATCHI STOCKHOLM, SWEDEN
|
|
Advertising Agency
|
M&C SAATCHI STOCKHOLM, SWEDEN
|
|
Production Company
|
B-REEL Stockholm, SWEDEN
|
Credits
| M/C Saatchi Stockholm |
M/C Saatchi Stockholm |
- |
| Patrik Gyllström |
B-reel Films |
Director |
| Kith Kättström |
B-reel Films |
Producer |
| Elina Nilsson |
B-reel Creative |
Producer |
| Rikard Åström |
B-reel Films |
Executive Producer |
| David Grehn |
- |
DOP Lighting Cameraman |
| Johan Rosenberg |
Alster |
VFX CD/Mattepainting/Compositing artist |
| Music Super Circus |
Music Super Circus |
- |
| Red Pipe Sound Design |
Red Pipe Sound Design |
- |
Creative Execution
We created an interactive film to be experienced online (on desktop).
The film was promoted through short, trailer like versions (with a direct link to the film), pre rolls on YouTube, and trough video banners, banners and digital OOH.
We also used extensive PR and the link to the film has been spread extensively on Twitter.
We just launched the campaign September 30th, so it’s too soon to draw any final results. But it has been very well received indeed. It has been taken up by large magazines and blogs such as AdWeek, Fastco, Ads of the World and Creativity Online, and has been spread extensively on Twitter.
SPP – one of Sweden’s largest pension management companies – has been working with sustainability for over 20 years. They only invest in environmentally sound and ethical ways, and since they are investing tremendous amounts of money every year, it makes a huge difference that everything is invested sustainably. Small choices can make a big difference, as we call the concept.
Since it’s hard to visualize the future, we wanted to give a real feeling of how it could be and show two fictive versions of it – one based on sustainability and the other on non-sustainability – simultaneously.
We were inspired by before-and-after photos from the earthquake in Haiti which used a slider, and decided to use it in an interactive film where you through the slider can choose which version to see. And by controlling the content you are making small choices - and seeing immediate consequences.