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F02 Response/Real-Time Activity (incl. Crowdsourcing)
|
SAMSUNG GALAXY S5: ALS ICE BUCKET CHALLENGE
SAMSUNG ELECTRONICS UK / SAMSUNG GALAXY S5 |
CHEIL UK London
|
UNITED KINGDOM |
|
|
|
#NOMOREEVITIONS
STOP DESAHUCIOS / AWARENESS CAMPAIGN |
PROXIMITY MADRID
|
SPAIN |
|
|
|
NOW IT IS OUR TURN TO WALK
NORWEGIAN CHURCH AID / THE WATER PROJECT |
TRY/APT/POL Oslo
|
NORWAY |
|
|
|
FEEL WIMBLEDON
JAGUAR UK / AUTOMOTIVE |
MINDSHARE London
|
UNITED KINGDOM |
|
|
|
SPLEISELAGET - HOW TO GET STUDENTS TO LOVE PAYING TAXES
THE NORWEGIAN TAX ADMINISTRATION / SPLEISELAGET |
HYPER Oslo
|
NORWAY |
|
|
|
DONT LET THEM KILL THE TRILL
SOR (ROMANIAN ORNITHOLOGICAL SOCIETY) / INITIATIVE FOR CHANGING THE ROMANIAN HUNTING LAW |
JAZZ COMMUNICATION Bucharest
|
ROMANIA |
|
|
|
THE WHOLE WORLD UNDER THE MISTLETOE
LOT POLISH AIRLINES / CHRISTMAS CAMPAIGN |
DDB & TRIBAL Warsaw
|
POLAND |
|
|
|
WIN A BREAST RECONSTRUCTION
BENETIET / CANCER AWARENESS CAMPAIGN |
LDV UNITED Antwerp
|
BELGIUM |
|
|
Bronze
|
WOLKSWAGEN
VOLKSWAGEN / VOLKSWAGEN BRAND PARTNERSHIP FRENCH FOOTBALL (FFF) |
DDB PARIS
|
FRANCE |
|
|
|
IS THIS THE NEXT?
SAMSUNG ELECTRONICS NORDIC / GALAXY S6 EDGE |
DDB STOCKHOLM
|
SWEDEN |
|
|
|
THE BLACKOUT BUS
BRUSSELS AIRLINES / AVIATION SERVICES |
TBWA\BELGIUM Brussels
|
BELGIUM |
|
|
|
#HAPPYTOHELP
KLM ROYAL DUTCH AIRLINES / #HAPPYTOHELP |
DDB & TRIBAL WORLDWIDE AMSTERDAM
|
THE NETHERLANDS |
|
|
Silver
|
THE SOCCER DOC
HEINEKEN / BEER |
DDB & TRIBAL WORLDWIDE AMSTERDAM
|
THE NETHERLANDS |
|
|
|
#CHAMPIONTHEMATCH
HEINEKEN / BEER |
DDB & TRIBAL WORLDWIDE AMSTERDAM
|
THE NETHERLANDS |
|
|
|
|
F03 Use of Co-Creation & User Generated Content
|
ADIDAS TENNIS SOCIAL MEDIA ACTIVATION US OPEN
ADIDAS / ADIDAS BARRICADE 7 |
DIE ZWEI Nuremberg
|
GERMANY |
|
|
|
WAVES : THE MUSIC VIDEO MADE ENTIRELY WITH SOUNDCLOUD COMMENTS
THE GEEK X VRV, ON AND ON / MUSIC VIDEO |
FF PARIS
|
FRANCE |
|
|
|
MOSCOW REAL GIRLS - INSTAPOSTERS
NIKE / NIKE |
INSTINCT Moscow
|
RUSSIA |
|
|
Short List
|
UNICOIN
UNICEF SWEDEN & H&M CONSCIOUS FOUNDATION / NGO |
EDELMAN DEPORTIVO Stockholm
|
SWEDEN |
|
|
|
MOBILE DILEMMA - VOICE GENERATOR
DJUICE / BRAND |
TRY/APT/POL Oslo
|
NORWAY |
|
|
|
TRY THE SIMPLE LIFE
LANDKREDITT BANK / LANDKREDITT BANK |
HYPER Oslo
|
NORWAY |
|
|
|
HOUSE OF CLICKS
HEMNET / REAL ESTATE |
PRIME Stockholm
|
SWEDEN |
|
|
|
WHO WON BOOKING SUMMER
BOOKING.COM / BOOKING.COM |
WIEDEN+KENNEDY AMSTERDAM
|
THE NETHERLANDS |
|
|
|
KENT FEAST TO REMEMBER
MONDELÉZ / KENT |
STARCOM MEDIAVEST GROUP Istanbul
|
TURKEY |
|
|
|
TELENET FAMILIE STICKS
TELENET / FAMILY DEAL (SEVERAL DISCOUNTS ON TELCO-PRODUCTS) |
THESE DAYS - WUNDERMAN Antwerp
|
BELGIUM |
|
|
|
EPIC
HEWLETT-PACKARD UK / HP PAVILION X2 |
180 AMSTERDAM Amsterdam
|
THE NETHERLANDS |
|
|
|
4000 STOPS
RUTER / PUBLIC TRANSPORTATION, OSLO |
McCANN NORDIC OSLO
|
NORWAY |
|
|
Short List
|
#DONTPANICBUTTON
YOUTUBE / YOUTUBE |
WE ARE SOCIAL London
|
UNITED KINGDOM |
|
|
|
BEKO GLOBAL FAN WAVE
BEKO / FC BARCELONA SPONSORSHIP |
McCANN ISTANBUL
|
TURKEY |
|
|
|
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME) / NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
|
JOB AT HEAVEN ON EARTH
HILLSIDE BEACH CLUB / LUXURY RESORT |
AGENCY LOOK Istanbul
|
TURKEY |
|
|
|
|
F04 Innovative Use of Social or Community (including emerging platforms for brands)
|
SAMSUNG GALAXY S5: ALS ICE BUCKET CHALLENGE
SAMSUNG ELECTRONICS UK / SAMSUNG GALAXY S5 |
CHEIL UK London
|
UNITED KINGDOM |
|
|
|
#FOREVERYCAT
MJAU / CATFOOD |
MOMENTUM Gothenburg
|
SWEDEN |
|
|
|
BABIES OF THE OCEAN
LIBERO / DIAPERS |
MOMENTUM Gothenburg
|
SWEDEN |
|
|
|
WAVES : THE MUSIC VIDEO MADE ENTIRELY WITH SOUNDCLOUD COMMENTS
THE GEEK X VRV, ON AND ON / MUSIC VIDEO |
FF PARIS
|
FRANCE |
|
|
|
STALKER VIEWED YOUR PROFILE
SBS BELGIUM / STALKER |
BBDO BELGIUM Brussels
|
BELGIUM |
|
|
|
DREAM TEAM
THE SUN / INTEGRATED CAMPAIGN |
WUNDERMAN London
|
UNITED KINGDOM |
|
|
|
CLOSE THE LOOP
H & M HENNES & MAURITZ / CLOTHING, FOOTWEAR & ACCESSORIES |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
|
|
|
THE CLEANEST TWITTER ACCOUNT
MAPA SPONTEX / HOMECARE |
FF PARIS
|
FRANCE |
|
|
|
THE MOST ECO-FRIENDLY CAMPAIGN EVER
BIOCOOP / ORGANIC PRODUCTS RETAIL |
FF PARIS
|
FRANCE |
|
|
Short List
|
SPECIAL OLYMPICS - KEVIN DE BRUYNE
SPECIAL OLYMPICS BELGIUM / SPECIAL OLYMPIC SUMMER GAMES |
LDV UNITED Antwerp
|
BELGIUM |
|
|
Bronze
|
I, AIDS.
AIDES / PUBLIC INTEREST |
WNP Paris
|
FRANCE |
|
|
Short List
|
HP OMEN
HP EMEA / HP OMEN |
180 AMSTERDAM Amsterdam
|
THE NETHERLANDS |
|
|
Short List
|
#HAPPYTOHELP
KLM ROYAL DUTCH AIRLINES / #HAPPYTOHELP |
DDB & TRIBAL WORLDWIDE AMSTERDAM
|
THE NETHERLANDS |
|
|
Short List
|