| Title | HEIST ON CAM |
| Brand | ONCAM GRANDEYE |
| Product/Service | SECURITY CAMERAS |
| Category |
C03. Other Consumer Products (incl. Durable Goods) |
|
Entrant Company
|
4129GREY Istanbul, TURKEY
|
|
Advertising Agency
|
4129GREY Istanbul, TURKEY
|
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Production Company
|
HACIYATMAZ FILM Istanbul, TURKEY
|
Credits
| Alemsah Ozturk |
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Ceo/Chief Happiness Officer |
| Seren Koroglu |
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Creative Director |
| Alperen Altinoz |
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Creative Group |
| Deniz Makal |
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Creative Group |
| Ufuk Cetincan |
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Art Director |
| Fahri Guclu |
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Art Director |
| Deniz Dayioglu |
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Art Director |
| Gunay Sert |
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Software Developer |
| Emre Cakmakci |
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Software Developer |
| Fatih Kocak |
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Software Developer |
| Enis Kilic |
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Animation |
| Asli Nur Erguzel |
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Project Manager |
| Firat Sorgucu |
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Project Manager |
| Berna Bulat |
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Agency Producer |
| Kayhan Dural |
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Digital Communications Group Head |
| Ali Erkurt |
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Digital Communications Director |
| Meryem Yavuz |
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Director Of Photography |
| Cagin Dizdar |
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Director |
| Kerem Coban |
F.2/8 Photograph Studio |
Photographer |
Brief Explanation
Oncam produces state of the art 360-degree security cameras with unique features such as live image dewarping and live time scanning. Our challenge was to excite people about an inherently boring product and turn Oncam GrandEye into a well-known brand, while showing all the unique features of Oncam.
Results and Effectiveness
The campaign created a real buzz and conversations among brand’s peers, raising the awareness in areas where it was unknown before. There were articles written specifically about the campaign in very established security press and received great comments on all social media platforms. The brand reached a high number of the general public, resulted as a follower increases by 266% on twitter and 1153% on Facebook. We also had a high, very targeted reach (~100k) within well-known security portals. This reflected as a targeted traffic increase to the website by 48%. Oncam has been included in 6 project tenders globally.
Creative Execution
We created a video trailer and put it on Youtube to create awareness about the project. We also created a LinkedIn account for our hero detective, John McGill and made him sent direct-messages to specifically selected employees on LinkedIn inviting them try our experience on our website www.heistoncam.com.
Insights, Strategy and the Idea
The brand was virtually unknown before the campaign. To reach customers our media planning team dediced to use LinkedIn for specific security-related business reach and also Youtube to create awareness about the project using the world’s biggest video entertainment website.