| Title | #PROJECT360 |
| Brand | MAMMUT SPORTS GROUP |
| Product/Service | MAMMUT |
| Category |
B04. Use of Digital Content |
|
Entrant Company
|
HEYE Munich, GERMANY
|
|
Advertising Agency
|
HEYE Munich, GERMANY
|
Credits
| Christoph Obermeier |
Heye Gmbh |
Creative Director |
| Jörg Radehaus |
Heye Gmbh |
Creative Director |
| Marco Mehrwald |
Heye Gmbh |
Creative Director |
| Rui Gorgulho |
Heye Gmbh |
Art Director |
| Dagmar Schott |
Heye Gmbh |
Copywriter |
| Benjamin Lüttgen |
Heye Gmbh |
Copywriter |
| Nora Hauber |
Heye Gmbh |
Concept |
| Bosse Küllenberg |
Heye Gmbh |
Strategic Planner |
| Patrick Holtkamp |
Heye Gmbh |
Account Director |
| Andreas Andresen |
Heye Gmbh |
Account Manager |
| Kathrin Kammerer |
Heye Gmbh |
Account Manager |
| Julia Lennertz |
Heye Gmbh |
Account Manager |
| Karl Herkt |
Heye Gmbh |
Innovative Technologies |
| Philipp Neumann |
Heye Gmbh |
Programmer |
| Carlos Hoyos |
Heye Gmbh |
Designer |
| Matthias Taugwalder |
|
Innovative Technologies |
| Roman Königshofer |
Roman Königshofer |
Kamera |
| Martin Riess |
|
Producer |
| Daniel Bartsch |
|
Photographer |
| Christoph Frutiger |
|
Photographer |
Brief Explanation
As a premium outfitter for alpine sport fans, Mammut was looking for a way to inspire a broad audience for alpine sports – without diluting their brand essence „Absolute alpine“. With the usage of brand new technologies, like YouTube 360°, our solution is a long-term digital communication concept offering a real benefit for alpine hikers on several cross-linked platforms for the best possible User Experience.
Results and Effectiveness
The launch of the platform was accompanied by massive media reports. TV News, Newspapers and Online Blogs all around the world showed impressions of the project.
Using the recently launched YouTube 360° technology we were able to reach an even broader audience. But the project achieved more than just opening up new views on alpine sports: Peak by peak, Mammut evolves from a trusted outfitter to an holistic preparation partner for any mountain ascent.
Creative Execution
On the Mammut YouTube Channel, users can follow the world’s most renowned climbing routes via a kind of vertical Street View. Section-by-section, the route and most important hot spots can be interactively explored in 360° videos, for which a custom camera system was developed.
For more information depth the user is linked to the platform project360.mammut.ch where they can also browse through detailed data about the route itself and its history, or through interviews and videos. Also the team, technology and featured Mammut equipment are introduced.
Insights, Strategy and the Idea
Mammuts target audience is highly involved and seeks authenticity within every action. As a brand with high-class professional equipment their target is to provide their ambitious clients the best in class service on every level (of communication). This in mind, Mammut is seeking for brand new technologies and ways to show their claim to fulfill this demand.