| Title | DISAPPEARING BILLBOARDS |
| Brand | AUDI |
| Product/Service | AUDI |
| Category |
A06. Use of Ambient Media: Large Scale |
|
Entrant Company
|
THJNK Hamburg, GERMANY
|
|
Advertising Agency
|
THJNK Hamburg, GERMANY
|
Credits
| Armin Jochum |
Thjnk |
Cco |
| Gerrit Zinke |
Thjnk |
Executive Creative Director |
| Heiko Freyland |
Thjnk |
Executive Creative Director |
| Tobias Ahrens |
Thjnk |
Creative Director |
| Tilman Gossner |
Thjnk |
Creative Director |
| David Scherer |
Thjnk |
Art Director |
| Michel Foertsch |
Thjnk |
Copywriter |
| Fabian Königer |
Thjnk |
Copywriter |
| Dennis Wendt |
Thjnk |
Agency Producer |
| Niels Böse |
Thjnk |
Account Director |
| Virus/Markenfilm Crossing |
Virus/Markenfilm Crossing |
Production Company |
| Dörthe Szech |
Thjnk |
Graphic Designer |
| Sabrina Mairinger |
Thjnk |
Graphic Designer |
| Alexander De Lukowicz |
Virus/Markenfilm Crossing |
Director/Dop Lighting Cameraman |
| Maximilian Kempe |
Virus/Markenfilm Crossing |
Editor |
| Infected Postproduction Gmbh |
Infected Postproduction Gmbh |
Sound Design Arrangement |
Brief Explanation
To develop a brand new form of advertising for the groundbreaking Audi h-tron technology and the Audi A7 Sportback h-tron quattro.
Results and Effectiveness
With the help of
state-of-the-art technology, we project the car and our
message onto clouds of water vapour, thus conveying a
timeless message in a very time-limited way.
Creative Execution
The Audi A7 Sportback h-tron quattro leaves nothing but water
vapour behind – so we create advertising that also leaves
nothing behind: the disappearing billboards.
Insights, Strategy and the Idea
The Audi A7 Sportback h-tron uses a powerful, sporty electric
drive with a fuel cell as energy source, coupled with a hybrid
battery and additional electric motor in the rear. What’s special
is that nothing but water vapour comes out of the exhaust.