| Title | STEP IN |
| Brand | GERMAN PIECE SOCIETY |
| Product/Service | GERMAN PIECE SOCIETY |
| Category |
C08. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
THJNK Hamburg, GERMANY
|
|
Advertising Agency
|
THJNK Hamburg, GERMANY
|
|
Media Agency
|
WERBEWEISCHER Hamburg, GERMANY
|
|
Production Company
|
THE SHACKSTUDIO Hamburg, GERMANY
|
Credits
| Armin Jochum |
Thjnk |
CCO |
| Gerrit Zinke |
Thjnk |
Executive Creative Director |
| Heiko Freyland |
Thjnk |
Executive Creative Director |
| Tilman Gossner |
Thjnk |
Creative Director |
| David Scherer |
Thjnk |
Art Director |
| Sabrina Mairinger |
Thjnk |
Art Director |
| Anke Peters |
Thjnk |
Account Director |
| Maximilian Tauschke |
Thjnk |
Account Manager |
| Michel Foertsch |
Thjnk |
Copywriter |
| Fabian Königer |
Thjnk |
Copywriter |
| Fabian Böttner |
Thjnk |
Agency Producer |
| Danny Podeus |
Danny Podeus |
DOP Lighting Cameraman |
| Markus Skroblies |
Markus Skroblies |
Director |
| Moritz Finger |
Moritz Finger |
Editor |
| Grid GmbH |
Grid GmbH |
Programmer |
| Manuel Däbritz |
Sirensrock |
Producer |
| Gundi Poppe |
Sirensrock |
Assistant Producer |
| Adversign Media GmbH |
Adversign Media GmbH |
Technical Installation |
| WerbeWeischer |
WerbeWeischer |
Media |
Brief Explanation
Because armed conflicts still exist
all over the world, The German Peace
Society has been advocating a peaceful
solution for decades: helping, mediating
and stepping in.
Our task was to show the public the important
impact the work of The German Peace Society has.
Results and Effectiveness
The public could experience the work of The German
Peace Society for themselves and so they really felt how helpful a donate can be.
Creative Execution
Via QR-Code people could then visit the website of The German Peace Society and inform themselves, donate money or even become a member.
Insights, Strategy and the Idea
We let the public experience the work of The German
Peace Society for themselves. Therefore, we simulated a war
scene on two digital screens. As soon as a person steps between the shooting parties, the situation changes: both sides lower their weapons.