THE CLEANEST TWITTER ACCOUNT
| Title | THE CLEANEST TWITTER ACCOUNT |
| Brand | MAPA SPONTEX |
| Product/Service | HOMECARE |
| Category |
C03. Other Consumer Products (incl. Durable Goods) |
|
Entrant Company
|
FF PARIS, FRANCE
|
|
Advertising Agency
|
FF PARIS, FRANCE
|
|
Advertising Agency 2
|
KIDS LOVE JETLAG Paris, FRANCE
|
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Media Agency
|
FF PARIS, FRANCE
|
Credits
| Fred/Farid |
KIDS LOVE JETLAG (FF GROUP) |
Chief Creative Officers |
| Marc Badinand/Laurent Toth |
KIDS LOVE JETLAG (FF GROUP) |
Executive Creative Director |
| Thibaud Le Juge |
KIDS LOVE JETLAG (FF GROUP) |
Copywriter |
| Kelly Benmussa |
KIDS LOVE JETLAG (FF GROUP) |
Social Media Manager |
| Augustin Zeller/Edith Chapin |
KIDS LOVE JETLAG (FF GROUP) |
Accounts |
Brief Explanation
Twitter is one of the most popular networks worldwide. Free speech, breaking news everyday, shaking the world, tons of tweets, : it represents a lot of information. For Spontex, a French Homecare brand which fights dirtiness, it really looks like a real mess.
Results and Effectiveness
> Twitter
287 000 Visits
3 430 583 Impressions
Valorisation : 30 642 Euros
+ 1021 % Users
338 Retweets
1942 Favori
1594 Tweets By 1300 Different Users
> Online
44 Coverages – 100% Positive In 12 Different Countries.
62 446 183 Impressions
Earned Media De 188 807 €
Creative Execution
To launch our Twitter account, we decided to do it in a very clean way : a Twitter account where every post is written in white on a white background. None of the messages are visible, giving the impression of a perfectly tidy and spotless account. However, this social operation is full of surprises because all the tweets in the timeline are actually readable by simply clicking on them. Every tweet is full of Spontex humour and allows you to win our products.
Insights, Strategy and the Idea
We decided to create the cleanest Twitter account in the world.