| Title | REAL-TIME PRINT AD |
| Brand | 2DEHANDS.BE |
| Product/Service | DAILIES & ONLINE |
| Category |
A03. Use of Print |
|
Entrant Company
|
HAPPINESS BRUSSELS, BELGIUM
|
|
Advertising Agency
|
HAPPINESS BRUSSELS, BELGIUM
|
Credits
| Karen Corrigan |
Happiness |
Executive Creative Management Geoffrey |
| Geoffrey Hantson |
Happiness |
Chief Creative Officer |
| Kris Hoet |
Happiness |
Chief Innovation Officer |
| Philippe Fass |
Happiness Brussels |
Creative Director |
| Pieter Claeys |
Happiness Brussels |
Creative Director |
| Pascal Kemajou |
Happiness Brussels |
Group Account Director |
| Sebastien Stevens |
Happiness Brussels |
Concept Provider/Art Director |
| Mathieu Cardon |
Happiness Brussels |
Concept Provider/Copywriter |
| Anna Touvron |
Happiness Brussels |
Graphic Design |
| Emilie Wauthelet |
Happiness Brussels |
Graphic Design |
| Thomas Colliers |
Bliss Interactive |
Head of Technology |
Brief Explanation
2dehands.be is a free classified ads website for second hand items.
To increase the visits on its used cars category, they asked us to communicate
that they have the most cars available : 93.460
But how to do that ? Simply, by showing all of them…in 1 single interactive ad.
And allowing everyone to zoom in to see the cars. In real time and in detail.
And contact the sellers instantly.
Results and Effectiveness
After the campaign, we recorded a 9,37% increase of website visits compared to other weeks.
Which, translated into concrete figures, means an increase of 495.130 visits a week.
Creative Execution
We used 1 print ad in various magazines and newspapers and made it completely interactive and based on real time data.
Insights, Strategy and the Idea
2dehands.be, as a classifieds client, mainly connects people with people. Or more specific, buyers with sellers. The aim was to translate what they do on their homepage into a standard print ad.