| Title | FREE MCFLURRY ACTIVATION |
| Brand | McDONALD'S NETHERLANDS |
| Product/Service | ICE CREAM - MCFLURRY |
| Category |
C04. Travel, Leisure & Retail (incl. e-commerce & Restaurants) |
|
Entrant Company
|
TBWA\NEBOKO Amsterdam, THE NETHERLANDS
|
|
Advertising Agency
|
TBWA\NEBOKO Amsterdam, THE NETHERLANDS
|
|
Media Agency
|
WE ARE FIRST Amsterdam, THE NETHERLANDS
|
Credits
| Ramon Stalenhoef |
TBWA\ |
Copywriter |
| Mischa Schreuder |
TBWA\ |
Art Director |
| Roos Munten-ronner |
TBWA\Neboko |
Account Director |
| Menno van der Hoeven |
McDonald's |
Marketing Manager |
Brief Explanation
This promotional activation showed the fun side of McDonald's. It was relevant and spot on at the right place and time. People were suprised by the idea and the original use of the (traditional) billboard position.
With over 400.000 video views on various websites, the initiative effectively showed its relevance and originality. It has received much international attention on well-known websites such as creativity-online.com, adsoftheworld.com and businessinsider.com. and Contagious magazine.
Results and Effectiveness
With numerous views on different website we reached our goal: gain as much attention and awareness for McDonald's, McFlurry and the stunt itself.
Creative Execution
The media execution was clean and simple, we maximised the campaign with seeding, however, due to the fun element of this campaign the views soon easy went sky high.
Insights, Strategy and the Idea
The Target audience were all the inhabitants of the Netherlands. By seeding the viral video we generated over 400.000 video views in two weeks. The approached channels with paid media were high end viral video websites. Through owned media we reached professional ad websites like adweek.com