Title	ROLLING PARCELS
Brand	POST CH
Product/Service	POST CH
Category	C05. Financial Services, Commercial Public Services, Business Products & Services
Entrant Company	JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Advertising Agency	JUNG von MATT Zurich, SWITZERLAND

Name	Company	Position
Alexander Jaggy	Jung Von Matt/Limmat	Executive Creative Director
Pablo Schencke	Jung Von Matt/Limmat	Creative Director
Alain Eicher	Jung Von Matt/Limmat	Copywriter
Johannes Dörig	Jung Von Matt/Limmat	Art Director
Marco Dettling	Jung Von Matt/Limmat	Account Supervisor
Roman Meister	Jung Von Matt/Limmat	Account Executive
Roman Moesli	Jung Von Matt/Limmat	Account Executive
Sarida Bossoni	Jung Von Matt/Limmat	Agency Producer
Simon Nagel	-	Director
Jelena Vujovic	-	Assistant Director
Janos Menberg	-	Camera
Wendy Pillonel	-	Camera
Hannes Cullum	-	Camera

Brief Explanation

In Switzerland, it used to be that if you missed delivery of a parcel at home, you had to go to the post office to collect it the next day. However, since 2015, Swiss Post has been offering a new service: you can now receive missed consignments wherever you are. The idea: We surprised passers-by in Lucerne with parcels on wheels. Each mobile special delivery looked for a random person and gave them a little gift. That way, people could receive a parcel right there on the street where they were and they experienced our new service.

Results and Effectiveness

30,000 surprised pedestrians who experienced the new service 2,000,000 views on Facebook and YouTube.

Creative Execution

A team of 30 professional remote-controlled-car drivers piloted 30 modified parcels through the crowded city of Lucerne. We documented the live stunt with hidden cameras and published it on Facebook and YouTube.

Insights, Strategy and the Idea

We surprised people with a parcel at a location they would never expect. The idea was to show people that they don’t have to go to the post office to receive a missed consignment.