| Title | ASSEMBLY FAIL |
| Brand | IKEA GERMANY |
| Product/Service | ASSEMBLY SERVICE |
| Category |
A04. Use of Outdoor |
|
Entrant Company
|
THJNK Hamburg, GERMANY
|
|
Advertising Agency
|
THJNK Hamburg, GERMANY
|
Credits
| Armin Jochum |
Thjnk |
Cco |
| Bettina Olf |
Thjnk |
Executive Creative Director |
| Georg Baur |
Thjnk |
Creative Director |
| Torben Otten |
Thjnk |
Creative Director |
| Niko Auf dem Berge |
Thjnk |
Art Director |
| Karl Wolfgang Epple |
Thjnk |
Copywriter |
| Verena Harwege |
Thjnk |
Account Director |
| Victoria Linz |
Thjnk |
Account Manager |
| Hilko Wiegmann |
Thjnk |
Final Artwork |
| Lucie/Lisann |
Lucie/Lisann |
Post Production |
Brief Explanation
Task:
Create a campaign that showcases IKEA’s
assembly service.
Results and Effectiveness
a simple Billboard turned to a viral hit!
Creative Execution
Perfectly ordinary posters. But what’s different is that the
motifs have evidently been mounted the wrong way round,
as can happen with the products shown. Luckily, that’s where
IKEA’s assembly service is happy to help.
Insights, Strategy and the Idea
IKEA furniture is actually not all that hard to assemble.
But as everyone knows, you can easily mix up some of
the parts and end up putting it all together back to front.
It can happen to anyone. Even billposters, so it would seem.