| Title | POWER FLYER |
| Brand | VIM |
| Product/Service | FITNESS CLUB |
| Category |
A05. Use of Ambient Media: Small Scale |
|
Entrant Company
|
M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
|
Advertising Agency
|
M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
Credits
| Tzur Golan |
M/C SAATCHI TEL AVIV |
Executive Creative Director |
| Yam Sasson |
M/C SAATCHI TEL AVIV |
Art Director |
| Ben Hasdai |
M/C Saatchi Tel Aviv |
Account Director |
Brief Explanation
We are VIM a local fitness club located in the shopping center of Rishon Lezion, Israel.That's why we asked for a local activity to promote our unique training experience.More precisely, we asked for flyers to be placed on car's windshields.
And here is that's what we got: VIM POWER FLYER A new dimension to the long standing relation between Flyers and wipers.
Results and Effectiveness
The POWER FLYER helped us say goodbye to the old traditional flyer and made us realize that even in the most basic activities we can still think differently.
But mostly The POWER FLYER helped us deliver all the gym training trial sessions which were allocated for this unique promotion.
Creative Execution
VIM's media budget is very low
So we need a low budget solution
The power flyer was perfect.
Insights, Strategy and the Idea
Target audience:
Male & Female
20-50
residence of Rishon Lezion
They know vim but they think its to expensive to become a member.