Case Film

Presentation Image

Title	THE GREAT ESCAPE
Brand	GRAUBUENDEN FERIEN
Product/Service	GRAUBUENDEN FERIEN
Category	C04. Travel, Leisure & Retail (incl. e-commerce & Restaurants)
Entrant Company	JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Advertising Agency	JUNG von MATT/LIMMAT Zürich, SWITZERLAND

Name	Company	Position
Samuel Christ	Jung Von Matt/Limmat	Creative Director
Rob Hartmann	Jung Von Matt/Limmat	Creative Director
Alain Eicher	Jung Von Matt/Limmat	Copywriter
Lukas Frischknecht	Jung Von Matt/Limmat	Art Director
Amaru Eslava	Jung Von Matt/Limmat	Graphic Designer
Marco Dettling	Jung Von Matt/Limmat	Account Supervisor
Roman Meister	Jung Von Matt/Limmat	Account Executive
Martina Faeh	Jung Von Matt/Limmat	Account Executive
Sarida Bossoni	Jung Von Matt/Limmat	Agency Producer
Christoph Kinsperger	Jung Von Matt/Limmat	Senior Pr Consultant
Annika Mentel	Jung Von Matt/Limmat	Senior Pr Consultant
Simon Nagel	-	Director
Eric Andreae	-	Co-director
Schaer Modelbau	Schaer Modelbau	Modification Billboard
Zapy.ch	Zapy.ch	Ticketing

Brief Explanation

The Graubünden tourism board urgently needs more tourists – even though this peaceful place in Switzerland is only two hours away from the bustling centre of Zurich. The idea: A man from Graubünden wearing traditional Alpine garb speaks directly to passers-by via a live billboard at Zurich Main Station. He invites them to take a spontaneous trip to the mountains and gives them free train tickets.

Results and Effectiveness

30 people took a spontaneous trip to Graubünden 20,000 people saw the promotion live 9,000,000 views on YouTube and Facebook 60 million people became aware of the promotion through the media

Creative Execution

We transformed a digital billboard into an interactive live screen with a crystal-clear image and integrated ticket machine.

Insights, Strategy and the Idea

Even in the most hectic place in Switzerland, Zurich Main Station, people can connect to the most peaceful place in the country. It’s when they most long for a break, that we make escape as easy as never before.