Title	SNACKHOLIDAYS
Brand	TRANSAVIA
Product/Service	AIRLINE COMPANY
Category	C04. Travel, Leisure & Retail (incl. e-commerce & Restaurants)
Entrant Company	LES GAULOIS Puteaux, FRANCE
Advertising Agency	LES GAULOIS Puteaux, FRANCE
Media Agency	KR MEDIA Neuilly S/Seine, FRANCE
Production Company	HRCL RECORDS Puteaux, FRANCE

Name	Company	Position
Gilbert Scher	Les Gaulois	Ceo In Charge Of The Creation
Marco Venturelli	Les Gaulois	Executive Creative Director
Luca Cinquepalmi	Les Gaulois	Executive Creative Director
Julien Doucet	Les Gaulois	Art Director
Lilian Moine	Les Gaulois	Copywriter
Elisabeth Billiemaz	Les Gaulois	Managing Director
Aurore Cornen	Les Gaulois	Account Manager
Stephanie Pigaglio	Les Gaulois	Marketing Team
Lisa Donnadieu	Les Gaulois	Marketing Team
Christopher Thiery	Les Gaulois	Head Of Tv
Sarah Bouadjera	Les Gaulois	Tv Producer
Julien Bouvet	Les Gaulois	Director
Benoit Dunaigre	Les Gaulois	Sound
Tristan Lecuyer	Les Gaulois	Art Directot
Pierre Laisne	Les Gaulois	Editor
Guillaume Liziard	Les Gaulois	Head Of Digital
Olivier Tewfik	Les Gaulois	Head Of Digital
Romain Cialdella	Les Gaulois	Digital Manager Project
Sandrine Lafont	Les Gaulois	Digital Project Manager
Maxime Bouyer	Les Gaulois	Production Manager

Brief Explanation

To increase its brand awareness, overcome the competition and hold its position as the low-cost airline that makes city breaks accessible, we decided to leave the Internet and offer them a brand new way to travel.. The idea was to offer them the opportunity to take a break when they least expect it and need it most, so we decided to communicate in their everyday life. So we decided, to sell our flight tickets in supermarkets, vending machines and even at the movie theatre. But more than that, we placed the flight tickets inside of snacks because nothing better illustrates an impulsive, cheap and easy break than a snack.

Results and Effectiveness

+ 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook's engagement. 3 million Twitter impressions. 1,5 million euros free media

Creative Execution

We used the vending machine and the supermarket shelves as a communication tool, not only to sell the products. They were strategically placed in customers everyday life, in the moment where they most dream of an holiday. We created customized messages on dedicated supports to bring our customer directly to the closest point of sales, with localized poster and clean tag on the floor. We invested in digital and traditional billboards to promote the snacks. We covered the entire movie theatre with our message. 5. We also launched Snackholidays products on social networks with a commercial.

Insights, Strategy and the Idea

Transavia passengers are aged between 20 and 40, are curious, dynamic and smart buyers, who like purchasing to be simple. They are passengers who like it when we surprise them, when we offer them a different type of experience. Transavia positions itself as a dynamic and convenient company, which listens to its passengers and works to make travel more accessible for everyone. A company which offers French people smart solutions derived from their daily lives, to enable them to travel at a small price. This time, Transavia has decided to enter the daily lives of French people to physically place the holiday in their hands and market its snacks in sales points which are always close by.