| Title | TOUCH ID |
| Brand | RBS |
| Product/Service | MOBILE BANKING |
| Category |
C01. Mobile Applications |
|
Entrant Company
|
SAPIENTNITRO London, UNITED KINGDOM
|
|
Advertising Agency
|
SAPIENTNITRO London, UNITED KINGDOM
|
Credits
| Daniel Harvey |
Sapientnitro London |
Creative Director |
| Mat Venn |
Sapientnitro London |
Associate Creative Director |
| Niko Antonogiannis |
Sapientnitro London |
Senior Ux |
| Rory Arnold |
Sapientnitro London |
Senior Designer |
| Guyan Bagshaw |
Sapientnitro London |
Creative Artworker |
| Andy Male |
Sapientnitro London |
Senior Account Director |
| Pawan Udernani |
Sapientnitro London |
Client Services Director |
| Chris Popple |
Rbs |
Managing Director |
| Katie Cassidy |
Rbs |
Head Of Digital Service |
| Allan Jones |
Rbs |
Ios Lead Technologist |
| Tarika Dhingra |
Rbs |
Security And Authentication Journey Manager |
| Tom Stinton |
Rbs |
Mobile Banking Lead Manager |
Creative Execution
Working closely with NatWest, RBS and Apple we created:
• an onboarding experience to introduce the new functionality.
• Customizable controls in the app giving customers the option to choose a login method
• A model that paves way for use of other biometric authentication methods on the mobile app
The results speak for themselves:
• In just five days 72% of all capable iOS logins were via TouchID
• App store reviews went from 3 stars to 4 stars with the release of the update.
• Over 8000 references to RBS & NatWest on Twitter in the first 24 hours after launch
• Tweets from BBC News (3M+ followers), The Guardian (3M+ followers), Money Saving Expert (170k followers), The Drum (120k followers), BBC Technology reporter Rory Cellan-Jones (140k followers)
• Traditional media coverage included the above as well as The Daily Mail, The Mail, The Herald, ITV-1, BBC Radio, The Daily Telegraph, The Metro, and The Financial Times amongst others.
Bank customers (regardless of brand or region) cite the inconvenient act of logging-in as a frustration. Poorly remembered passwords, byzantine rules, or fumbling with fobs all get in the way of people and their money. Conversely, security is always top of mind, and is the number one concern preventing unconverted customers from engaging with mobile banking.
What’s more, for Natwest & RBS specifically we have an unprecedented level of engagement with over 3 million mobile customers whereby they login to the app on an average of 30 times a month largely to simply check their account balance.
We identified a terrific opportunity to be the first UK-based bank to leverage Apple’s third-party API for TouchID. By bringing new levels of convenience and security to the latest release of the app we continue to deliver on their brand promise of helpful banking and their goal to be the most trusted bank.