| Title | IMKAGRAM |
| Brand | IMKA THEATRE |
| Product/Service | THEATRE |
| Category |
A04. Data/Insight for Mobile |
|
Entrant Company
|
K2 Warsaw, POLAND
|
|
Advertising Agency
|
K2 Warsaw, POLAND
|
Credits
| Arek Szulczyński |
K2 |
Executive Creative Director |
| Bartek Klimaszewski |
K2 |
Creative Director |
| Maciej Robak |
K2 |
Art Director |
| Magda Banasik |
K2 |
Copywriter |
| Joanna Szwilling |
K2 |
Copywriter |
| Marek Cichy |
K2 |
Director |
| Andrzej Szulc |
K2 |
Director Of Photography |
| Justyna Ziemkiewicz |
K2 |
Agency Producer |
| Angelika Eckert/Tomasz Goławski |
K2 |
Post Production |
| Marta Krajenta |
K2 |
Pr Director |
| Weronika Nowak |
Imka Theatre |
Pr/Marketing Specialst |
Creative Execution
Our main channel was Instagram but we also placed our videos on YouTube and used PR to promote the campaign.
Our action received a warm welcome from theatregoers and media. This is an ongoing campaign – Imka_gram can be attached to chosen shows and the first one we promoted sold out in a blink of an eye.
IMKA is a young theatre from Warsaw, which operates on a pretty competitive small market. The key communication objective of this campaign was to do something fresh and noticeable. We started with an insight: when you buy tickets to the theatre, you wonder what will be the view from the seat you’ve chosen. To answer this question we recorded short plays from every seat in the theatre. All 278 videos can be viewed on our Instagram profile. Thanks to the likeandbuy.it app, you can buy tickets for those seats with a few simple steps.
IMKA prides itself on being close to its audience: young urban individuals and trendsetters, many of them digital natives. This is why we decided to target them in their natural environment – social media.