Title	MY GARAGE
Brand	YAMAHA MOTOR EUROPE
Product/Service	REALTIME CONFIGURATOR APP INCLUDING 3D ASSETS
Category	I02. Visual Design/ Aesthetic
Entrant Company	INDG Amsterdam, THE NETHERLANDS
Advertising Agency	INDG Amsterdam, THE NETHERLANDS

Creative Execution

After working with the client for 2 years to build up their database of 3D assets for all of their bikes, scooters and accessories, it was finally time to develop and launch the first of many interactive applications: a bike configurator. We targeted a specific segment of sport heritage bike enthusiasts. Because we knew their passion, the experience differs from other configurators in that it gives them the feeling of really building a bike in their own garage, rather than just picking from a list of options. Sound effects and garage setting have been designed to enhance this feeling.

Since its launch the app has received worldwide recognition even though it targets specifically the European market. The user ratings in both stores are high and the main comment is: "Will there be more bikes available for other segments?". In addition the app has been awarded the FWA app of the day, within days after launch. The rating on Google Play is: 4.4/5 (278 total reviews)

We created Yamaha My Garage; a real-time 3D configurator that integrates rich CG bike assets with a simple configuration interface. Enthusiasts can use a digitally tactile interactive process, and preview accessory options in detail along with regional pricing and local retailer information. Once finished, customizable lighting, filters and suggested camera angles create the perfect picture of the final product to send to a preferred Yamaha dealer or share on social media.