| Title | TV SPIELFILM LIVE TV |
| Brand | TV SPIELFILM |
| Product/Service | MOBILE LIVE TV APP |
| Category |
C01. Mobile Applications |
|
Entrant Company
|
CELLULAR Hamburg, GERMANY
|
|
Advertising Agency
|
CELLULAR Hamburg, GERMANY
|
Credits
| Gunnar Hamm |
CELLULAR GmbH |
Creative Director |
| Thorsten Jonas |
CELLULAR GmbH |
Head of Concept |
| Britta König |
CELLULAR GmbH |
Account Director |
| Sebastian Spang |
TV SPIELFILM |
Director Mobile/Digital Projects |
Creative Execution
Live TV: live television, anytime, anywhere directly in the app! With TV SPIELFILM live, you can watch more than 50 stations free of charge on your smartphone, tablet or in the Web. All you need is an Internet connection (WLAN, 3G, LTE), and your TV is always with you! The TV SPIELFILM app can be downloaded free of charge in the app store. Viewers can watch digital television free of charge with TV SPIELFILM live FREE. TV SPIELFILM offers a premium version as an option: users receive more than 15 extra stations for €9.99 a month and can enjoy their TV programmes without any commercials.
TV SPIELFILM is becoming a TV provider on smartphones and tablets. The revolutionary core component of the app is the live TV function, which has been integrated directly in the programme guide (EPG). It offers the user intuitive zapping through more than 50 stations in real time, anytime and anywhere. Watching television could not be easier. A unique user experience with an entirely different approach goes hand in hand with this uncomplicated operation. In addition to this, a Premium Account offers a wider choice of stations and provides an even better streaming quality. The TV SPIELFILM apps are already one of the apps with the highest coverage in Germany with 16 million downloads.
How do people watch television in the digital world? Which contents are required when and where and how? TV SPIELFILM has examined these questions from all aspects with the goal of developing the best live TV service in Germany and changing the TV landscape in Germany a little bit. And it has been successful. The further development of the TV SPIELFILM app, which has been available since 2009, is a logical response to the new demands of digital audiences and shows how simple television has to be nowadays. The aspiration of the app: Even simpler usability as on the known TV screen. Competitive products before had similar approaches, nevertheless they were not able to convince with their user interfaces and UX. With the TV Spielfilm live TV function the audience finally had the easiest remote of all time.