| Title | ZDF APP |
| Brand | ZWEITES DEUTSCHES FERNSEHEN (ZDF) |
| Product/Service | MOBILE APP/MOBILE STREAMING SERVICE |
| Category |
C01. Mobile Applications |
|
Entrant Company
|
CELLULAR Hamburg, GERMANY
|
|
Advertising Agency
|
CELLULAR Hamburg, GERMANY
|
Credits
| Gunnar Hamm |
CELLULAR GmbH |
Creative Director |
| Stefan Weinert |
CELLULAR GmbH |
Account Director |
| Holger Meier |
ZDF |
Development/Strategy Online |
| Annette Koch |
ZDF |
Editorial Office New Media |
Creative Execution
No either/or: it doesn't matter whether it's a smartphone, a tablet or a TV – ZDF makes the complete TV schedule of the ZDF world available on all digital devices. Always the focus of attention: the extensive selection of videos. Users can also watch the contents directly on their TV screens via Google Chromecast or Google Nexus TV and Amazon Fire TV. As a digital agency we created a whole multiscreen world for viewers. Since the solutions come from a single source, viewers can have the best performance and UX on all devices, precisely tailored to each individual screen.
With 6 million users and more than 400 million page views a year, ZDF is one of the most popular TV on-demand services in Germany. From #varoufake at Neo Magazin Royale and current political discussions to a selection of video footage from different camera angles at the World Cup, viewers can interact with their programme as never before with the second screen app, and in real time for good measure. At the same time, the app enables access to all live streams and VOD offers of the current TV schedule from anywhere with the highest quality demands. The biggest success so far: the extensive 2014 World Cup update, which offered viewers a completely new live TV experience with exclusive video footage. Alternating with ARD, viewers were able see exclusive camera angles but only directly in the app. The glorious 7:1 against Brazil had the most hits of the year 2014.
Cross-mediality has long been a part of everyday life for the new - digital - audience. As the most-watched television station in Germany, ZDF quickly reacts to the needs of this new emancipated audience and is further developing all its digital products on an ongoing basis. The latest break-through is the expansion of the app with second screen features. These enable viewers to interact live with the programme, directly from the app. In this way, viewers can participate in the programme itself via social media tweets, comments or votes. At the same time, the application makes the complete TV schedule of the ZDF television family available in first screen mode to viewers with TV on demand. The combination of the ZDF library with video and image contents, the current live program and exclusive second screen offers for popular TV shows, make the app the perfect mobile “watchbox” for the audience.