MOVE UPDATE. THE OPEN SOURCE PROJECT
| Title | MOVE UPDATE. THE OPEN SOURCE PROJECT |
| Brand | McDONALD'S |
| Product/Service | OPEN SOURCE SOFTWARE |
| Category |
A04. Data/Insight for Mobile |
|
Entrant Company
|
DDB & TRIBAL Warsaw, POLAND
|
|
Advertising Agency
|
DDB & TRIBAL Warsaw, POLAND
|
Credits
| MARCIN MROSZCZAK |
DDB/Tribal Warszawa |
Chief Creative Officer |
| ZUZANNA DUCHNIEWSKA-SOBCZAK |
DDB/Tribal Warszawa |
Executive Creative Director |
| MACIEJ WALIGÓRA |
DDB/Tribal Warszawa |
Executive Creative Director |
| MACIEJ TWARDOWSKI |
DDB/Tribal Warszawa |
Creative Director |
| TYTUS KLEPACZ |
DDB/Tribal Warszawa |
Digital Creative Director |
| MARIUSZ SĘPEK |
DDB/Tribal Warszawa |
Art Director |
| KRZYSZTOF MIELCAREK |
DDB/Tribal Warszawa |
Copywriter |
| DANIEL MARCINIAK |
DDB/Tribal Warszawa |
Designer/Motion Designer |
| SZYMON PEPLIŃSKI |
DDB/Tribal Warszawa |
CTO/Head of Creative Technology |
| KATARZYNA SZCZĘSNA |
DDB/Tribal Warszawa |
Account Executive |
| ELŻBIETA MIELCUCH |
DDB/Tribal Warszawa |
Creative Solutions Producer |
| ROBERT GRABOWSKI |
Happy Endians |
Mobile Developer |
| SEBASTIAN GILL |
Happy Endians |
Head of Digital Production |
| IZA SOKOŁOWSKA |
CUTCUT |
Producer |
| MACIEJ KOZŁOWSKI |
CUTCUT |
Editor |
| KASIA SEYFRIED |
Ddb/Tribal Warszawa |
Head of Creative Solutions |
Creative Execution
On average teenagers spent over 20 hours a week playing games on
their devices.
That's another 20 hours with no physical activity.
As a developer of branded games, McDonalds wanted to inspire a shift in
the gaming industry.
Move Update is the world's first environment turning real life data
collected by fitness apps
into mobile games bonuses. All you have to do is connect the game with
your fit app account. Today it works with RunKeeper, FitBit and Strava.
From now on, the more you move in real life the more powerful, faster
and stronger you become in the games.
We're currently working on implementation of Move Update into
commercial mobile games including: 'Xyber Mech' from One2Tribe,
'Omnomster' from MadeItApp and mobile blockbuster 'Godfire: Rise of
Prometheus' by Platige Image and Vivid games
As a developer of branded games, McDonalds wanted to inspire a shift in
the gaming industry and create new platform for promos & activations.
Move Update is the world's first environment turning real life data
collected by fitness apps
into mobile games bonuses. All you have to do is connect the game with
your fit app account - today it works with RunKeeper, Fit Bit and Strava.