Title	THE SWEDISH SNOW RESCUERS
Brand	AUDI
Product/Service	AUDI QUATTRO
Category	C01. Mobile Applications
Entrant Company	ÅKESTAM HOLST Stockholm, SWEDEN
Advertising Agency	ÅKESTAM HOLST Stockholm, SWEDEN
Production Company	DAREVILLE Stockholm, SWEDEN

Name	Company	Position
Andreas Ullenius	Åkestam Holst	Creative Director
Andreas Ekelund	Åkestam Holst	Art Director
Johan Wahlberg	Åkestam Holst	Art Director
Viktor Jacobsson	Åkestam Holst	Copywriter
Adam Reuterskiöld	Åkestam Holst	Copywriter
Kalle Åkestam	Åkestam Holst	Copywriter
Tom Hedström	Åkestam Holst	Account Director
Johan Eklund	Åkestam Holst	Digital Producer
Jerker Winther	Åkestam Holst	Planner
Mirja Hjelm	Åkestam Holst	Account Manager
Jennie Strinnhed	Åkestam Holst	Account Manager
Anna Forsberg	Åkestam Holst	Graphic Designer

Creative Execution

The Swedish Snow Rescue Society. By quattro drivers, for non quattro drivers. A service where all drivers can experience the advantage of Audi's four wheel drive quattro. If you are surprised by unexpected weather conditions, just check with the Swedish Snow Rescuers. The service finds the nearest quattro driver and connects you through the app.

After one month more than 2742 quattro drivers joined as volunteering Snow Rescuers. And 97 non quattro drivers were helped through the service and got to experience the advantage of Audis four wheel drive quattro.

Sweden has winter six months a year. It's a huge market for four wheel drives and everyone tries to beat each other. To show that Audi is the vehicle of choice we decided to try a different approach. By helping our competitors.