BMW INDIVIDUAL AUGMENTED REALITY APP
| Title | BMW INDIVIDUAL AUGMENTED REALITY APP |
| Brand | BMW M |
| Product/Service | AR APP |
| Category |
A02. Augmented Mobile Experience |
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Entrant Company
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EFFEKT-ETAGE Berlin, GERMANY
|
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Advertising Agency
|
EFFEKT-ETAGE Berlin, GERMANY
|
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Production Company
|
EFFEKT-ETAGE Berlin, GERMANY
|
Credits
| Dominique Gargiulo |
Bmw M |
Head Of Marketing |
| Raphael Jasinski |
Bmw M |
Senior Communication Manager |
| Björn Kowalski |
Effekt-etage |
Chief Creative Officer |
| Daniel Blossfeld |
Effekt-etage |
Creative Director |
| Christina Gstaltmaier |
Effekt-etage |
Art Director |
| Jan Stroetmann |
Effekt-etage |
Lead Developer |
| Binh Nguyen |
Effekt-etage |
Technical Supervision |
| Christian Engel |
Effekt-etage |
Digital Artist |
| Paul Klingberg |
Effekt-etage |
Digital Artist |
| Matthias Dammann |
Effekt-etage |
Account Supervision |
| Nassim Gharbi |
Effekt-etage |
Project Manager |
Creative Execution
The BMW Individual Augmented Reality App is an AR App for iOS & Android within which the user can view the wide range of BMW Individual options within the collection and witness his BMW Individual 7 Series anywhere he wants, life-sized! He can freely move around the car, experience the details within the colors of the paint and admire the new 7 Series Individual.
In multi-day meetings, the international jury evaluated each of the 7,451 submissions to select only the best concepts and designs.
As a matter of fact the development of our BMW i Samsung VR Experience App has been awarded with the desirable Red Dot Communication Design Award 2015 in the category "Apps".
The briefing was to break new ground in the digital product presentation. The main focus was the 7 Series Individual paint finishes, bringing to life the visual complexity of the unique BMW Individual experience. Part of the challenge was to realize this goal without the use of special hardware, due to the fact that in addition to primary dealers, the end customers are the target audience.