| Title | ERISTOFF DROP THAT BEAT |
| Brand | BACARDI MARTINI BELGIUM |
| Product/Service | DRINKS / ALCOHOL |
| Category |
E01. Mobile Games |
|
Entrant Company
|
HAPPINESS BRUSSELS, BELGIUM
|
|
Advertising Agency
|
HAPPINESS BRUSSELS, BELGIUM
|
Credits
| Karen Corrigan |
Happiness |
Executive Creative Management |
| Karen Corrigan |
Happiness |
Executive Creative Management |
| Geoffrey Hantson |
Happiness |
Chief Creative Officer |
| Geoffrey Hantson |
Happiness |
Chief Creative Officer |
| Philippe Fass |
Happiness Brussels |
Creative Director |
| Philippe Fass |
Happiness Brussels |
Creative Director |
| Niek Eijsbouts |
Happiness Brussels |
Creative Director |
| Niek Eijsbouts |
Happiness Brussels |
Creative Director |
| Arnaud Bailly |
Happiness Brussels |
Concept Provider |
| Arnaud Bailly |
Happiness Brussels |
Concept Provider |
| Niek Eijsbouts |
Happiness Brussels |
Copywriter |
| Niek Eijsbouts |
Happiness Brussels |
Copywriter |
| Gregory Ellinger |
Happiness Brussels |
Design |
| Gregory Ellinger |
Happiness Brussels |
Design |
| Hans Smets |
Happiness Brussels |
Group Account Director |
| Hans Smets |
Happiness Brussels |
Group Account Director |
| Gaëtane Coopmans |
Happiness Brussels |
Project Manager |
| Gaëtane Coopmans |
Happiness Brussels |
Project Manager |
| Vincent Adriaenssens |
Happiness Brussels |
Music Production |
| Vincent Adriaenssens |
Happiness Brussels |
Music Production |
Creative Execution
The mobile game was launched via Facebook first. A special live version of the game with superstar DJ Marco Faraone was also organised.
Before every major festival, there were more prizes to win. This was communicated again via Eristoff's Facebook page.
The game allows you to play against friends too.
And to be part of the rankings to win the prizes, people have to register, which also allows Eristoff to prolong the relationship.
- 21000 players
- average time spent online of 6min 22sec
> with a peak of 4hrs and 18mins !
Eristoff transformed a typical music festival sponsorship into something that's part of the youth culture and dancing scene, right in your pocket.
Eristoff Vodka turned a typical music festival sponsorship into something that's really part of the youth culture and dancing scene: Drop That Beat, a branded game to play on your mobile.
The principle is simple: hold your finger on the button while the music is playing... until you think... that the DJ... will... drop the beat. The closest you are to the exact moment, the higher you get in the rankings, the bigger your chance to win VIP experiences for music festivals.
You can play it alone or simultaneously with friends online.
A special live version of the game with superstar DJ Marco Faraone was also organised.