| Title | #TAKEYOURDOSE |
| Brand | BIOTHERM MEN |
| Product/Service | THE DOSE |
| Category |
A02. Augmented Mobile Experience |
|
Entrant Company
|
84.PARIS, FRANCE
|
|
Advertising Agency
|
84.PARIS, FRANCE
|
Credits
| Hervé/Olivier Bienaime |
84.paris |
Executive Creative Directors |
| Nicolas Sarrail |
84.paris |
Agency Management |
| Nicolas Camillini |
84.paris |
Strategic Planning |
| Jean-vincent Roger |
84.paris |
Head Of Creative Technology |
| Romain Bouchereau |
84.paris |
Art Director |
| Julien Sipra |
84.paris |
Creative Strategist |
| Thimothée Bart |
84.paris |
Motion Designer |
| Antoine Martin |
84.paris |
Interactive Developer |
| Emilie Marsh |
L'oreal Luxe/Biotherm Homme |
Head Of Global Communication |
| Paul Rhone |
L'oreal Luxe/Biotherm Homme |
Digital Project Manager |
Creative Execution
#TakeYourDose mobile experience uses cutting-edge technology to offer never-seen-before 360° interactive experience which lets users live through the eyes of Youri Zoon, worldwide kitesurfing champion, as he performs gravity defying stunts. The #TakeYourDose mobile website features a subjective 360-degree video of Youri Zoon performing awe inspiring kitesurfing stunts. The experience uses all the latest technologies to offer immersive and interactive experience for mobile without any application needed, with specific version for experimental Cardboard headset. The appeal of 360-degree video and Virtual Reality is that you can look around the scene, making action much more exciting and interactive with mobile phone.
For the first time in skincare and thanks to innovative technology, men can feel how it is like to live like a world-class champion. 75 000 free samples have been sent with a breaking score of 50% registration rate after the interactive experience +50% followers on Instagram @BiothermHomme Positive impact on brand awareness and brand preference items Dedicated PR kit has been produced with customized Carboard for key opinion leaders Hundreds of shares with #TakeYourDose on social media (Facebook & twitter)
Biotherm Homme, world leader in premium men’s skincare, wanted to confirm its innovative approach for the international launch of The Dose, a collection of products which targets specific men's skincare needs. Present in four different variants, The Dose tackles men's daily challenges: freshness, energy, youth and charisma. Key challenge was to catch young men target with digital experience to drive online data-catching and boost the business. The mobile creative idea was to engage the core target with never seen before virtual reality experience... playing with extreme watersport which is part of brand DNA.