| Title | SEELIGHT |
| Brand | ALL RUSSIA ASSOCIATION OF THE BLIND (VOS) |
| Product/Service | MAKE THE APP FOR THE BLIND |
| Category |
C01. Mobile Applications |
|
Entrant Company
|
POSSIBLE HUNGRY BOYS Moscow, RUSSIA
|
|
Advertising Agency
|
POSSIBLE HUNGRY BOYS Moscow, RUSSIA
|
Credits
| Kate Sitnikova |
Hungry Boys |
idea |
| Vlad Sitnikov |
Hungry Boys |
Creative Director |
| Sergey Andronov |
Hungry Boys |
Art Director |
| Anton Vodogreev |
Hungry Boys |
Art Director |
| Anton Perepilicin |
Hungry Boys |
Programmer |
| Alyona Shakirova |
Hungry Boys |
Pr |
Creative Execution
http://seelight.hungryboys.ru/en/
Having carried out our research and spoken with blind people, we decided to tackle one of the most important and difficult issues: mobility and orientation in cities.
SeeLight is a mobile app that contains two versions: one standard and one for the visually impaired.
Users can fill in information about traffic lights anywhere in the world: whether they are equipped with tactile paving and sound signals, how long they work. After that the traffic lights will be marked on an interactive map with GPS points. Anyone can add traffic lights to the system with the open API.
How does this help?
This information may not seem that important to sighted people, but it will greatly aid those who are struggling to cross the road by themselves. The app loudly announces the direction and distance to the nearest traffic light and notifies the user about it in background mode. Just imagine: if people in every city share information about a traffic light in their area, anyone who can't see them will be able to hear them all!
0$ spent on media
We have more then 60 publications all over the world
300 traffic lights on the maps all over the world
And we are ready to make it better
Life in the modern world can get hard for people with special needs. In 2012 we concentrated our efforts on the Blind project to raise awareness of the problem and to facilitate a solution. And we have succeeded.