| Title | DEUTSCHE WELLE APP |
| Brand | DEUTSCHE WELLE |
| Product/Service | MOBILE APP |
| Category |
C01. Mobile Applications |
|
Entrant Company
|
CELLULAR Hamburg, GERMANY
|
|
Advertising Agency
|
CELLULAR Hamburg, GERMANY
|
Credits
| Gunnar Hamm |
CELLULAR GmbH |
Creative Director |
| Stefan Weinert |
CELLULAR GmbH |
Account Director |
| Björn Noël Rosenthal |
Deutsche Welle |
New Media |
Creative Execution
The mobile face of the German international public broadcaster. With the DW app, users have the power in their hands to understand and shape their world, quickly, directly and easily on smartphones and tablets every single day, including live streaming of the current TV schedule.
The gratis DW app always keeps users up to date with direct access to the latest headlines and detailed reports from business and science, politics and art, culture and sport in 29 languages. Nevertheless, people who work in a global market are often confronted with unstable network connections. The application therefore includes an extensive feature set which guarantees the best performance of the app if the connection is poor or non-existent. The “offline mode” enables contents to be downloaded via a wireless connection and called up en route. Moreover, if a connection is too slow for graphic and video content, they can be easily excluded via the “text only mode”. In this way, millions of users can call up information all over the world.
The particular challenge for the development of the app for Deutsche Welle was a news application, which delivers top performance to millions of users around the globe every week and extends to the remotest corners of the network in a great variety of languages. This is because Deutsche Welle is a German international public broadcaster with 1,500 employees from 60 nations, which offers its users access to events in Germany, and the wider world with an extensive selection of text, graphic and video material every day.