| Title | TURKCELL HEALTHMETRE |
| Brand | TURKCELL |
| Product/Service | MOBILE APP |
| Category |
C01. Mobile Applications |
|
Entrant Company
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R/GA LONDON, UNITED KINGDOM
|
|
Advertising Agency
|
R/GA LONDON, UNITED KINGDOM
|
Credits
| James Temple |
R/Ga London |
Executive Creative Director |
| Ilia Uvarov |
R/Ga London |
Group Creative Director |
| Elliot Wright |
R/Ga London |
Design Director |
| Stuart Tayler |
R/Ga London |
Experience Design Director |
| Vincent Steurs |
R/Ga London |
Senior Experience Designer |
| Gonzalo Fiorina |
R/Ga London |
Experience Designer |
| Ignacio Fretes |
R/Ga London |
Senior Visual Designer |
| Parul Arora |
R/Ga London |
Visual Designer |
| Mitya Katkin |
R/Ga London |
Associate Experience Designer |
| Ilya Torgovnikov |
R/Ga London |
Associate Experience Designer |
| Ian Nutt |
R/Ga London |
Senior Producer |
| Leen Verburgh |
R/Ga London |
Producer |
Creative Execution
The solution is comprised of a wireless blood meter that connects via Bluetooth to a smartphone and automatically logs readings to the app. The app maps the blood level readings to images from Instagram creating an immediate visual diary for the condition. It can also publish the images with overlayed blood measurements to social channels.
The solution has been tested in a year-and-a-half long trial with 200 patients at Istanbul University. The results have exceeded expectations. Treatment compliance increased by 54%, blood sugar levels decreased by 27%, and complication forecasts decreased by 37%.
Diabetes is a global epidemic. In Turkey it affects 1 in 7 adults and contributes to 1 in 3 deaths. More young people are receiving diagnoses every day. Many become depressed, and skip their treatment routine.
Turkcell is the leading mobile operator and technology innovator in Turkey. It has 36 million subscribers and is well positioned to roll out such a solution to a mass audience in partnership with Turkey’s Ministry of Health.
Turkcell wants to start a bigger social change by targeting the youth. And beyond that all people with smartphones who are active on social networks. The goals are to increase awareness of the condition amongst the general population as well as for actual patients improve treatment compliance, motivation and reduce long-term effects of diabetes.