| Title | LIFEMOTICONS |
| Brand | T-MOBILE AUSTRIA |
| Product/Service | TELECOMMUNICATION |
| Category |
D01. Messaging for Mobile |
|
Entrant Company
|
JUNG von MATT Vienna, AUSTRIA
|
|
Advertising Agency
|
JUNG von MATT Hamburg, GERMANY
|
Credits
| Andreas Putz |
Jung von Matt AG |
Chief Creative Officer |
| Volkmar Weiss |
Jung von Matt AG |
Chief Creative Officer |
| Werner Singer |
Jung Von Matt Ag |
Creative Director |
| Michael Nagy |
Jung von Matt AG |
Creative Director |
| Alexander Winsauer |
Jung Von Matt Ag |
Copywriter |
| Andreas Kadenbach |
Jung Von Matt Ag |
Copywriter |
| Anna Schwarzlmueller |
Jung Von Matt Ag |
Copywriter |
| Nicholas Wormus |
Jung Von Matt Ag |
Art Director |
| Kathrin Mostboeck |
Jung Von Matt Ag |
Graphic Designer |
| Nicholas Wormus |
Jung Von Matt Ag |
Illustrator |
| Fedja Burmeister |
Jung Von Matt Ag |
Client Service Director |
| Robin Weintraut |
Jung von Matt AG |
Account Manager |
Creative Execution
For the world’s biggest AIDS charity event, the Life Ball, T-Mobile created the LifeMoticons, which can help turn a simple message into a good one. The funny emoticons could be downloaded from the Appstore or the Google Playstore for free and featured fun emojis for the LGBT-community as well as our Life Ball celebrities like Elton John, Jean Paul Gaultier, Conchita Wurst and Boy George.
Not only did they raise awareness but T-Mobile Austria donated 99 cents for every download to AIDS Life, the charity behind the LifeBall, making it easy and fun to donate.
Almost everyone of us uses emoticons to help express their emotions. But now emojis can help with an even bigger issue: defeating AIDS.