THE HOUSE HUNTERS JOURNEY
| Title | THE HOUSE HUNTERS JOURNEY |
| Brand | DNB ( THE NORWEGIAN BANK ) |
| Product/Service | BUYING A HOUSE |
| Category |
B01. Mobile Websites |
|
Entrant Company
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TRY/APT/POL Oslo, NORWAY
|
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Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
Credits
| Thorbjorn Ruud |
POL |
Art Director |
| Petter Bryde |
POL |
Copywriter |
| Ina Egelandsdal |
POL |
Account Manager |
| Monika Augustsson |
POL |
Account Director |
| Ole Jakob Bø Skattum |
POL |
Graphic Designer |
| Christian Lauritzen |
Pol |
Graphic Designer |
| Christian Lundvall |
Apt |
3D artist |
| Eirik Huse |
Apt |
Motion |
| Frode Ekeberg |
Apt |
Motion |
| Magne Hage |
Apt |
Motion |
| Anders Stalheim Øfsdahl |
Apt |
Digital Developer |
| Martin Klausen |
Apt |
Designer |
| Thomas Emil Johanessen |
Apt |
Designer |
| Pål Smith-Amundsen |
Apt |
Digital Developer |
| Marius Nohr |
Apt |
Digital Developer |
| Lisa Canneaux |
Apt |
Digital Produser |
| Magne Lyngner |
Bacon OSL |
Executive Producer |
| Martin De Turah |
Bacon OSL |
Director |
| Andreas Nilsson |
Bacon OSL |
Director |
| Marie Kristiansen |
Bacon OSL |
Director |
Creative Execution
Apply for loans or chat with both real estate agents and banking advisors, wherever you are.
The House Hunters Journey is fully integrated with the Norwegian Bank's existing website and their 2 million daily users. That means that all DNB's Digital services are implemented in the solution. Meaning applying for loans, insurance and the opportunity to chat with both real estate agents and banking advisors, wherever you are. We utilized our most experienced developers teamed up with our motion graphics experts to harness the power of moving images in the browser. The limits of JavaScript and HTML5 was pushed to a create an experience extremely rare in the browser.
Over 800,000 Norwegians had completed the House Hunters Journey - a relatively high figure considering the country only has 5 million inhabitants. 22% of all loan applications to The Norwegian Bank are coming through The House Hunters Journey, number of customers chatting with advisers right after they have seen their potential new home, has increased by 31%
This website is optimised for tablets. At the same time we aired a campaign that encourages customers to bring their tablet when they are going out to look at potential new home. Both to carry all the information that is in The Houshunters Journey, and to have the opportunity to chat with us along the way.
Buying a house is the ultimate emotional and rational purchasing decision. There is a great need for information and guidance along the way. The problem is that such information is widely dispersed, depending on what stageyou are at in the buying process’.We've gathered everything you need to know in one place. We designed a website for tablets that offers a detailed journey with tips on how to manage the whole moving process. Since such information is often presented complicated and factual, we would make a unique visual experience as well.