| Title | BMW INDIVIDUAL 3.0 APP |
| Brand | BMW M |
| Product/Service | APP |
| Category |
C01. Mobile Applications |
|
Entrant Company
|
EFFEKT-ETAGE Berlin, GERMANY
|
|
Advertising Agency
|
EFFEKT-ETAGE Berlin, GERMANY
|
|
Production Company
|
EFFEKT-ETAGE Berlin, GERMANY
|
Credits
| Dominique Gargiulo |
Bmw M |
Head Of Marketing |
| Raphael Jasinski |
Bmw M |
Senior Communication Manager |
| Björn Kowalski |
Effekt-etage |
Chief Creative Officer |
| Holger Schaal |
Effekt-etage |
Creative Consultant |
| Daniel Blossfeld |
Effekt-etage |
Creative Director |
| Christina Gstaltmaier |
Effekt-etage |
Art Director |
| Jan Stroetmann |
Effekt-etage |
Lead Developer |
| Binh Nguyen |
Effekt-etage |
Technical Supervision |
| Christian Engel |
Effekt-etage |
Digital Artist |
| Paul Klingberg |
Effekt-etage |
Digital Artist |
| Vanessa Vogt |
Effekt-etage |
Designer |
| Johannes Semmler |
Freelancer |
Developer |
| Martin Hagemeier |
Freelancer |
Copywriter |
| Joscha Unger |
Freelancer |
Backend |
| Matthias Dammann |
Effekt-etage |
Account Supervision |
| Nassim Gharbi |
Effekt-etage |
Project Manager |
Creative Execution
Technically and conceptually the app sets benchmarks:
• A cross-platform approach ensures a high-end experience over all devices
• Care in every detail informs the premium character of the app
• Interactivity with paint finish and particle animation enhances the experience
• CMS updates keep the user posted on news from BMW
Our BMW Individual 3.0 App has been shown at the 66th International Motor Show 2015 in Frankfurt/Main.
With the launch of the new 7 series BMW Individual, we were asked to develop a sequel to the award-winning 2009 BMW Individual App.
We go on a journey to the world of BMW Individual, combining 3 premium user-experiences in one app: catalogue, journal and 3D visualizer.