BLINDFOLDED CROSSBAR CHALLENGE
| Title | BLINDFOLDED CROSSBAR CHALLENGE |
| Brand | NIKE |
| Product/Service | NIKE HYPERVENOM 2 |
| Category |
G01. Social for Mobile |
|
Entrant Company
|
180HEARTBEATS+JUNG von MATT Warsaw, POLAND
|
|
Advertising Agency
|
180HEARTBEATS+JUNG von MATT Warsaw, POLAND
|
Credits
| Mikołaj Sadowski |
180heartbeats/Jung V. Matt |
Creative Director |
| Bartłomiej Walczuk |
180heartbeats/JUNG v. MATT |
Associate Creative Director |
| Maciek Kozina |
180heartbeats/Jung V. Matt |
Concept Director |
| Krystian Ścigalski |
180heartbeats/Jung V. Matt |
Designer |
| Piotr Dzisiów |
180heartbeats/Jung V. Matt |
Community Manager |
| Magdalena Kozanowska |
180heartbeats/Jung V. Matt |
Account Director |
| Małgorzta Admczyk |
180heartbeats/Jung V. Matt |
Strategy Planner |
Creative Execution
To launch Nike's new football shoe, the Nike Hypervenom 2, among the football obsessed youth, we helped them to improve their game. Class of Hypervenom was a series of lessons starring top striker - Robert Lewandowski - delivered through the youth's medium of choice - Snapchat. The lessons were recorded during official team practice and our audience. One of the snaps took the well-known football stunt to a whole new level.
With the production cost of an iPhone, one snap took a journey all over the world, updating the well known football format - the crossbar challenge to a new level: blindfolded crossbar challenge. Our snap story reached over 5.5 milion audience and was widely shared and commented.
Hypervenom II, Nike’s top football shoe premiere, needed a proper entrance. Our goal was to excite young footballers about the shoes and show their features in game. It’s a group that doesn’t get easily excited.