| Title | WALK IN COLORS |
| Brand | GEOX |
| Product/Service | FOOTWEAR |
| Category |
C01. Mobile Applications |
|
Entrant Company
|
SMFB Oslo, NORWAY
|
|
Advertising Agency
|
SMFB Oslo, NORWAY
|
|
Production Company
|
MEDIAMONKS Amsterdam, THE NETHERLANDS
|
Credits
| Eirik Stensrud |
SMFB |
Creative |
| Thomas Askim |
SMFB |
Creative |
| Krisitian Kristiansen |
SMFB |
Account Director |
| Cristopher Lorang Dahl |
SMFB |
Digital Director |
Creative Execution
With the Geox Watch Face you can track your daily steps through colors, rather than numbers.
Plot your progress with colorful gradients that change as you walk and get closer to your target.
Use the companion app to customize your own daily targets, and change the gradients to match your mood or outfit.
The watch face is stylized with a fluid bokeh design and layered with a clean interface for your time-telling needs.
As a default the goal is set at 10.000 a day (reccommended distance for a grown person).
-The watch face has been downloaded over 20 000 times so far.
Geox shoes has a unique technology that breathes and help keep your feet comfortable throughout the day.
With the unique combination of technology and fashion, they produce shoes for the modern urban segment.
The goal for the application was to underline Geox as a innovative shoe brand, and produce something that could help people in their everyday,
just like the Geox shoes.
The Idea is the Geox Walk in Color. A visual step counter that changes color as you progress through the day. Instead of numbers you get immediate feedback by glancing at the colorful gradient. This gives the user a more intuitive way to keep track of their day daily progression.