| Title | VR THE FUTURE |
| Brand | SAMSUNG ELECTRONICS |
| Product/Service | SAMSUNG VR |
| Category |
A05. Innovative Technology for Mobile |
|
Entrant Company
|
CHEIL GERMANY Schwalbach, GERMANY
|
|
Advertising Agency
|
CHEIL GERMANY Schwalbach, GERMANY
|
Credits
| Roland Rudolf |
Cheil Germany |
Chief Creative Officer |
| Joern Welle |
Cheil Germany |
Executive Creative Director |
| Moritz von Fragstein |
Cheil Germany |
Account Director |
| Daniel Gumbert |
Cheil Germany |
Director Design |
| Daniel Baek |
Cheil Germany |
Art Director Digital |
| Arno Klein |
Cheil Germany |
Art Director |
| Chris Daniel Druecks |
Cheil Germany |
Copywriter |
| Thilo Mueller-Ohldach |
Cheil Germany |
Senior Copywriter |
| Eduard Schöll |
Cheil Germany |
Account Director Digital |
| Anna Schönfeld |
Cheil Germany |
Account Manager Digital |
| Jan Doermann |
Cheil Germany |
Senior Project Manager Digital |
| André Lang |
Cheil Germany |
Senior Application Developer |
| David Bartels |
Cheil Germany |
Application Developer |
Creative Execution
The activation of our campaign started in a special edition of BILD, which was delivered to 42 million households in Germany for free. The print ad leads to a dedicated promotion site, which offers the order form for special branded cardboard goggles and an explanation of all details how to setup a mobile phone to take part in the VR journey.
The user has three options to take part:
1. Cardboard (YouTube 360 channel).
2. Samsung Gear VR (mobile app)
3. 2D 360 (smartphone only on YouTube 360 channel)
Because of the big impact there was a lot of coverage of PR to push the positive conversations.
50 million media reach, incl. PR
1.3 million unique visitors on website
More than 155.000 VR travellers in one week
Average visit per destination 4.3 minutes
Virtual Reality is coming like a wave and is the no. 1 trend these days.
Samsung’s visibility in the market of VR technology & experience is low compared to its mayor competitors. Therefore it is crucial to be known as one of the market leaders in this area right from the beginning.
One of he biggest newspapers in Germany, BILD, is the perfect platform to get the attention of nearly all Germans. The perfect moment was the 25th anniversary of the German reunification, where the VR Technology helps to remind what the biggest gift for all citizens is: Freedom.
“VR The Future” is a journey across Germany in 25 minutes that gives the opportunity to experience this freedom like never before.