| Title | THIEF REPELLENT |
| Brand | PRONET SECURITY SYSTEMS |
| Product/Service | PRONET SECURITY SYSTEMS |
| Category |
A01. Activation by Location or Proximity |
|
Entrant Company
|
4129GREY Istanbul, TURKEY
|
|
Advertising Agency
|
4129GREY Istanbul, TURKEY
|
Credits
| Görkem Yeğin |
4129Grey |
Creative Director |
| Korcan Yavuz |
|
Copywriter |
| Yasin Çatılı |
|
|
| Başak Engin |
|
Project Manager |
| Saygun Erkaraman |
|
|
| Ahmet Balaban |
|
Graphic Designer |
| Burcu Ürgüt |
|
Art Director |
| Melis Erduran |
4129grey |
Brand Director |
| Nazlı Elibol |
4129grey |
Brand Representative |
Creative Execution
We created a microsite called Thief Repellent. Users logged in to this microsite with their Foursquare accounts, activated the “secure check-in system” and enjoyed their time out.
10,338 visited the microsite.
2,313 check-ins reached 27,279 friends.
To total reach number reached 2 millons.
Did you know that the thieves follow their victim's check-ins at social media? It’s super-creepy, right?
We needed to carry Pronet Alarm System’s dissuasive force to digital platforms. That’s why we come up with a project that helps people use Foursquare without the fear of getting robbed. A secure check-in system that allows you to prevent thieves on social media from seeing you as an easy target…