Title	#THANKSFORBEINGLATE
Brand	EDITIONS POINTS
Product/Service	EPOINTS.FR
Category	G01. Social for Mobile
Entrant Company	MARCEL Paris, FRANCE
Advertising Agency	MARCEL Paris, FRANCE

Name	Company	Position
Patrick Gambache	Editions Points	Executive Director
Catherine Lauprêtre	Editions Points	Marketing Director
Marie Trébaol	Editions Points	Project Manager
Jérôme Lambert	Editions Points	PR
Pascal Nessim/Charles Georges-Picot	Marcel	CEOs
Anne de Maupeou	Marcel	Creative Chairman
Dimitri Guerassimov/Fabien Teichner	Marcel	Chief Creative Officers
Jacquelin Guillaume-Duverne	Marcel	Social Media Creative Director
Damien Veillet	Marcel	Copywriter
Vincent Boursaud	Marcel	Art Director
Michel Kowalski	Marcel	Associate Director
Audrey Tato	Marcel	Account Director
Marine Trehorel	Marcel	Project Manager
Mélanie Colleou	Marcel	PR
Christophe Serret	Marcel	Technical Project Director
Areski Dehloum	Marcel	UX Designer
Sylvain Szewczyk	Marcel	Community Manager
Matthieu Braccini	Marcel	Mation Designer (case)

Creative Execution

This social campaign was implemented on Twitter in march 2015.

In one week, the operation generated more than 6 million media impressions on twitter, and was unanimously acclaimed by the media, leading to a spectacular and unexpected 5700 % increase in visits on the E-points website.

E-POINTS is an innovative collection of e-books, where books are classified by their reading-length time; anywhere from 5 to 60 minutes. In France nobody know this brand. That’s why we created #ThanksForBeingLate. An innovative way to make people discover the E-POINTS short e-books collection. We allowed every late people to apologize and make wait their friends by tweeting an ebook. But not just any e-book, one with a reading length of the exact amount of time your friend will be waiting.