HEINEKEN THE VALENTINE'S GIFT
| Title | HEINEKEN THE VALENTINE'S GIFT |
| Brand | HEINEKEN NETHERLANDS |
| Product/Service | BEER |
| Category |
F01. Mobile Advertising |
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Entrant Company
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TBWA\NEBOKO Amsterdam, THE NETHERLANDS
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Advertising Agency
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TBWA\NEBOKO Amsterdam, THE NETHERLANDS
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Media Agency
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STARCOM MEDIAVEST GROUP Amsterdam, THE NETHERLANDS
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Production Company
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VIDIBOKO Amsterdam, THE NETHERLANDS
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Credits
| Robert Slot |
Tbwa Neboko |
Group Account Director |
Creative Execution
In the days before Valentine's Day men are targeted with Facebook advertising and posters in men’s toilets in Heineken bars. Via SMS they can select a location for Valentine's Day. When a plane is near they receive a text message to get ready with their lover. We film what happens on locations and spread the video online in the days after Valentine's. The text attached to the plane is relevant for the entire audience, yet individual and personal.
In two days time the online video hits more than 1 million views. 21% of these views are created organically. The response is extremely positive: with 16,000 likes, comments and shares the video performs well above Heineken benchmark.
Is there any better way to express your love than with a special message attached to a plane? And wouldn't it be fantastic if you could just order one with your smartphone? This Valentine's Day Heineken helps out Dutch men by giving them the ultimate opportunity to surprise their partners. Goal: to increase the feeling of closeness (brand KPI).