| Fabienne Dulac/Quentin Delobelle/Annabel Salesa/Severin Cassan/Laurence Poucan/E |
Orange |
Advertiser Supervisors |
| Pascal Nessim/Charles Georges-picot |
Marcel |
Ceos |
| Anne De Maupeou |
Marcel |
Creative Chairman |
| Fabien Teichner/Dimitri Guerassimov |
Marcel |
Chief Creative Officers |
| Lionel Bui |
Marcel |
Creative Director |
| Vincent Boursaud/Julien Princet/Eulalia Bartolomeu |
Marcel |
Art Directors |
| Damien Veillet/Rodolphe Pedrono |
Marcel |
Copywriters |
| Philippe Franc/Jeanne Neuschwander |
Marcel |
Account Supervisor/Account Manager |
| Nicolas Levy |
Marcel |
International Strategies Director |
| Eva Castrillo/Barbara Cruchet/Manon Lapeyre/Paul Marty |
Marcel |
Groupm Manager/Project Managers |
| Mélanie Colleou/Nathalie Rolland/Andréa Forte |
Marcel |
Pr/Epr Managers/Community Manager France |
| Louis Da Silva/Maximilien Borne |
Marcel |
Technical Director/Technical Project Manager |
| Stéphane Nauroy/Vincent Mayol |
Marcel |
Creative Technologist/Head Of User Experience |
| Etienne Durand/Eric Beaufol/Marie Tenegal/Lucia Barroso |
Marcel |
Developers |
| Cédric Dubourg/Margaux Bail |
Indaprod |
Film "alexis/The Photographer": Director And Editor/Director's Assistant |
| Baptiste Baradat |
Indaprod |
Film "alexis/The Photographer": Executive Producer |
| Romain Alary/Maxime Berland |
Indaprod |
Film "alexis/The Photographer": Chief Operator/Sound Engineer |
| Julien Faure/Romain Boileau |
Troublemakers.tv |
Films "lea/Joan" And "charlie/David": Director/Editor |
| James Hagger/Aurélie Chevalier/Charles Philippe Bowles |
Troublemakers.tv |
Films "lea/Joan" And "charlie/David": Ceo And Executive Producer/Producer/Producer Assistant |
| Julien Petit/Kerwin Rolland |
Troublemakers.tv |
Films "lea/Joan" And "charlie/David": Chief Operator/Sound Engineer |
Most people dont know how much the Orange Cloud is powerfull to protect and store their most precious files. So we had to do something spectacular to highlight this Orange service and increase the sales.
When the French authorities decided to remove the Love locks from the world famous Pont des Arts we came across Alexis, a young photographer who has shots the 40000 locks before they were to be removed. And we decided to store all the locks on the Orange Cloud. Then we created a new virtual Pont des Arts where all the locks has been reattached at their exact initial spot.
The goal of the campaign was to protect the memories of thousands of lovers all over the world.
The Date was very important : Valentine’s day.
We have entered with a display campaign on the web.
On the web site, people can find their locks and share their stories on the social networks. Some of them was so touching that we turn them into videos.
Output
People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerful to protect their most beautiful memories
Action/Business
Traffic on the Cloud commercial service : + 24 %.
For valentines day we surprised lovers all over the world. We created a new virtual Pont des Arts where all the 40 000 locks has been reattached at their exact initial spot.