Title	THE MOST SILENCE FINAL
Brand	EUROFRED
Product/Service	FUJITSU AIR CONDITIONING
Category	A01. Corporate Reputation & Communication
Entrant Company	McCANN MADRID, SPAIN
Advertising Agency	McCANN MADRID, SPAIN
Production Company	ARRIVAL FILMS Barcelona, SPAIN

Name	Company	Position
ANA BROSSA	McCann Spain	CREATIVE EXECUTIVE DIRECTOR
FERNANDO ALCÁZAR and XAVI GIMENO	McCann Spain	CREATIVE DIRECTORS
FERNANDO RIVAS	McCann Spain	ART DIRECTOR
RUBEN PAZOS	McCann Spain	COPYWRITER
ESTHER CODINAS	McCann Spain	ACCOUNT DIRECTOR:
DIEGO FELIX	ARRIVAL FILMS	AUDIOVISUAL PRODUCTION
MIREIA JORDAN/ALBERT CAPÓ	ARRIVAL FILMS	PRODUCER
DIEGO FELIX	ARRIVAL FILMS	POST PRODUCTION
GERARD VILA	ARRIVAL FILMS	EDITOR

The Campaign

The equipped airs’ brand Fujitsu wanted to reinforce its positioning: the silence. To do so, we gave to the noisiest FC Barcelona’s fans a difficult challenge: Would you be able to watch the UEFA Champions league’s final, Juventos Vs. FC Barcelona in complete silence? The one able to make it would earn a season pass for the Camp Nou and, Fujitsu would demonstrate again that just some few are able remain in silence at any circumstance.

The Brief

To keep the Brand positioning of Fujitsu air conditioners: “THE SILENCE"”.

Execution

We set out to find the noisiest fans by the Social media and major supporters clubs in the country. The one who managed it could watch all the games at the Camp Nou next season. After 90 suffering minutes, Pilar, the Barça great-grandmother, was the only one able to remain silent throughout the match and claimed victory.

We got everyone talking about the Quietest Final and, also about the UEFA Champions League’s final. InteracTIONs: 2124 REACH: 84.216 Aggregate Audience: 1.293.400 spectators Share: 9,2% Because of course, very few people are capable of staying silent under any circumstances.

The Strategy

We set a challenge: Would you be capable of watching the most important game of the year without saying ANYTHING?...