| Title | THE VERY GOOD WISHES |
| Brand | PUBLICIS GROUPE |
| Product/Service | PUBLICIS GROUPE 2015 END OF YEAR WISHES |
| Category |
A01. Corporate Reputation & Communication |
|
Entrant Company
|
DIGITASLBI FRANCE Paris, FRANCE
|
|
Advertising Agency
|
DIGITASLBI FRANCE Paris, FRANCE
|
|
Production Company
|
PRODIGIOUS Paris, FRANCE
|
Credits
| Mathieu Morgensztern |
Digitaslbi France |
Ceo France/Europe West |
| Laurent Nuyen |
Digitaslbi France |
Chief Creative Officer |
| Nicolas Thiboutot |
Lost Boys Paris/Digitaslbi France |
Creative Director |
| Frederick Lung |
Lost Boys Paris/Digitaslbi France |
Creative lead |
| Philippe Pinel |
Lost Boys Paris/Digitaslbi France |
Creative lead |
| Chisato Tsuchiya |
Lost Boys Paris/Digitaslbi France |
Art Director |
| Victor Miellin |
Lost Boys Paris/Digitaslbi France |
Art Director |
| Emmanuel Azouvi |
Lost Boys Paris/Digitaslbi France |
Graphic Designer |
| Amélie Cruchet |
Digitaslbi France |
Communications Manager |
| Sarah Coutin |
Digitaslbi France |
Communications Officer |
| Branislav Popovski/Antoine Trébuchet |
Digitaslbi France |
Technical Project Manager |
| Alexandre Koch |
Digitaslbi France |
Head Of Interface Development |
| Brice D'annoville |
Digitaslbi France |
Interface Development Director |
| Loup Rodolphe Thibault |
Digitaslbi France |
Interface Development Coders |
| Loic Lalevée |
Digitaslbi France |
Interface Development Coders |
| Gabriel Slama |
Digitaslbi France |
Interface Development Coders |
| Regis Despres |
Digitaslbi France |
Third Party Manager |
| Louis Blaise/Olivier Dubocage |
Digitaslbi France |
Producer |
| Jérémy Vissio |
Digitaslbi France |
Motion |
| Thierry Delesalle/Charlène Plozner |
Prodigious |
Agency Producer |
The Campaign
This year, we decided to replace the dull corporate speech with something fun and charitable: We turned Maurice Lévy’s office into a funfair claw machine for the benefit of the Make-a-Wish Foundation.
We turned Maurice Lévy’s office into a funfair claw game for the benefit of the Make a Wish Foundation.
The task was simple: pick up as many objects as possible during the time of the video to help Mr Lévy wrap up presents for the Make A Wish kids.
As they played the game, people soon discovered that, among other surprises, they could grab everything in the office, including M. Lévy!
The experience is available from December 17th 2014 to December 17th 2015.
The Brief
“The Very Good Wishes” allows you for the first time to control a YouTube video on your desktop with your smartphone as the joystick. The aim of the game is simple: agilely trap the stuffed animals around his office, helping Mr. Lévy wrap them up. After all, the more we work together,the better we do.
Execution
Every year, Maurice Lévy addresses his seasonal greeting to the group’s employees through an innovative Youtube video.
This year, viewers were invited to synchronise their mobiles and desktops to control a funfair claw game to grab furry lions in his office.
To spread the word, we invited employees to share the presents they had caught on social media. Since furry lions are nice for the kids but not necessarily viral, we hid cooler items in Mr Lévy office: as they shared the experience, people revealed that he had a fondue set, and an “English for dummies” book in his office!
In under 10 days, the results surpassed set objectives and beat previous years’ results in many regards:
-1,619,300 interactions in total: over 5000 times shares of the video on social media, +1760 mentions of #theverygoodwishes on Twitter, +12k impressions generated via @PublicisGroupe, all in one day!
-03:46 minutes average time spent on the experience (a 2 minute video)
-Over 30k of Maurice Lévy’s objects caught.
-Worldwide media coverage in France, UK, USA, Germany, Italy, Switzerland, Belgium, Spain, South-America, Greece, Asia and Australia (+ 350 clippings).
And above all, a total of 50k€ donated to the Make A Wish Foundation!
The Strategy
The end of year holidays is the season for sharing…And for Publicis Groupe’s greeting, of course. By syncing your device, you gain control of a carnival claw swinging as Mr Lévy gives his speech. People soon discovered that they could grab everything in the office…Including M. Lévy himself.