Title	MARIONNAUD | EMERGENCY BOX
Brand	MARIONNAUD SWITZERLAND
Product/Service	COSMETICS
Category	A03. Use of Exhibitions and Installations
Entrant Company	Y&R GROUP SWITZERLAND Zürich, SWITZERLAND
Advertising Agency	Y&R GROUP SWITZERLAND Zürich, SWITZERLAND

Name	Company	Position
Vanesa Baleiron	Marionnaud Switzerland	Trade Direcotor
Martina Müller	Marionnaud Switzerland	Marketing Manager
Markus Gut	Y/R Group Switzerland	CCO
Thomas Engeli	Y/R Group Switzerland	CD
Laureen Zanotti	Y/R Group Switzerland	Copywriter
Sonja Gross	Y/R Group Switzerland	AD
Leandro Correia	Y/R Group Switzerland	Graphics
Sonja Bernardi	Y/R Group Switzerland AG	Account Director

The Brief

Due to the strong Swiss franc, competition across Swiss borders is more present than ever. In addition, there are several other beauty retailer competitors within Switzerland. Therefore, the objective was to raise awareness for Marionnaud as being the beauty retailer in Switzerland. All this had to be done quickly (following the news) and at a very low cost.

Campaign Success

When women are out clubbing or at a fancy restaurant, they may, at some point, excuse themselves and head to the womens' restrooms in order to touch up their makeup. It gets difficult, however, when they realize that they have forgotten the necessary items at home. The creative execution was relevant in the sense that Marionnaud is aware of the high demand for make-up in womens' restrooms. The solution: Marionnaud created the Emergency Box, a red «life saver» containing the ultimate beauty must-haves, mascara, lipstick and perfume. The Emergency Boxes were placed in womens' restrooms of selected venues around Switzerland. The campaign ran for approximately one month.

Describe the success of the promotion with both client and consumer including some quantifiable results

The locations in which the Emergency Boxes were distributed claimed to have had a considerable amount of positive feedback by females using their restrooms. In addition, Marionnaud noted that their clientele might be rediscovering the perfume classic by Jean-Paul Gaulthier Le Classique. This deduction was made due to a slight increase in the purchase of said perfume at several Marionnaud stores during the campaign.

Explain why the method of promotion was most relevant to the product or service

The promotion for Emergency Box directly takes place in womens' restrooms of upper-class venues, where the female target audience mingles – in this case – where women freshen up their makeup. This fact is highly relevant to the campaign because its goal is to endorse Marionnaud, a high-end beauty retail chain in Switzerland.