| Title | PHONEADDRESS |
| Brand | BASE |
| Product/Service | MOBILE OPERATOR |
| Category |
C07. Corporate Image & Communication |
|
Entrant Company
|
DDB BRUSSELS, BELGIUM
|
|
Advertising Agency
|
DDB BRUSSELS, BELGIUM
|
|
Production Company
|
MEDIAMONKS Hilversum, THE NETHERLANDS
|
Credits
| Michel Moriaux |
BASE |
Marketing Director |
| Peter Ampe |
DDB BRUSSELS |
Executive Creative Director |
| Tim Arts/Stefan van den Boogaard |
Ddb Brussels |
Creative Team |
| Francis Lippens |
Ddb Brussels |
Account Director |
| Maarten Breda |
Ddb Brussels |
Digital Producer |
| Geert Desager |
Ddb Brussels |
Head of Digital |
| Dominique Poncin |
DDB BRUSSELS |
Strategic Director |
| Melissa Bekaert |
Ddb Brussels |
Account Manager |
| Romy Vierhouten |
Ddb Brussels |
Account Executive |
| Christophe Gesquière |
Ddb Brussels |
Webdeveloper |
| Cedric Lopez Fernandez |
Ddb Brussels |
Webdesigner |
| Michael D'hooge |
DDB BRUSSELS |
Content/Insight Planner |
The Brief
Smartphones have clearly changed our lives in recent years. BASE, Belgium's third biggest mobile provider does not have the media budgets to outspend its competitors. Challenger brand BASE asked for a way to challenge the big budgets of it competitors, by doing something relevant.
How could we make BASE Belgium’s most relevant provider?
Campaign Success
BASE launched Phone Address, a mobile solution that turns your phone into an actual address. Making it possible to get things delivered wherever you are. The app eliminates the need to stay at home, waiting for ecommerce or and food deliveries. : The opportunity to deliver at very specific places will lead to many interesting possibilities and a whole new way of life.
Two interacting apps establish a dynamic connection between delivery services and the consumer. The technology allows that whenever you move, your address moves with you.
What’s really cool is that BASE is making PhoneAddress available for all businesses and stores.
Describe the success of the promotion with both client and consumer including some quantifiable results
• PhoneAddress was received extremely positive by both Belgian and international press
• As the ios version is currently being developed potential partners like bpost, DHL, bol.com… have showed interest
Explain why the method of promotion was most relevant to the product or service
Smartphones have clearly changed our lives in recent years. BASE, Belgium's third biggest mobile provider does not have the media budgets to outspend its competitors. Challenger brand BASE asked for a way to challenge the big budgets of it competitors, by doing something relevant.