Title	THE WORLD'S BEST COVER BAND (ACCORDING TO SHAZAM)
Brand	ALLSTARS
Product/Service	COVER BAND
Category	C04. Travel, Leisure & Retail (incl. e-commerce & restaurants)
Entrant Company	NIKJOEY.COM Amsterdam, THE NETHERLANDS
Advertising Agency	NIKJOEY.COM Amsterdam, THE NETHERLANDS
Production Company	LAMA LAMA Amsterdam, THE NETHERLANDS

Name	Company	Position
Nik Sluijs	nikjoey.com	Creative
Joey Boeters	nikjoey.com	Creative
Mark de Vries	Lama Lama	Webdeveloper
Hans Jong	Young Music	Sound Engineer

The Brief

Dutch cover band Allstars needed more bookings. They asked us to come up with a smart and cheap idea to promote them. We wanted to let the target group experience Allstars' abilities in a fun and original way. We did so by fooling a music platform known for being a reliable song recognition tool everybody uses; Shazam. By being an active part of the campaign, the target group discovered they don't have to pay millions to get the same result. All they have to do is book the Allstars Coverband.

Campaign Success

We promoted the cover band Allstars by proving they are just as good as the famous artists they cover. We did so by fooling the most objective music judge in the world: Shazam. This app is used by music lovers (the target group) all over the world, and known for its reliability and objectivity. The perfect tool to activate the target group and let them experience the quality of the band. People from all over the world, including the dj of the biggest radio station in the Netherlands, joined the campaign and shazamed along to discover Allstars is indeed the World's Best Cover Band.

Describe the success of the promotion with both client and consumer including some quantifiable results

RESULTS - 40% increase of bookings, including international bookings - 700.000 impressions (site views, blogposts, social shares) - Media coverage on (international) blogs and news sites. - Website visitors from 100 different countries - Allstars was invited to fool Shazam live on national radio 3FM (and nailed it three more times)

Explain why the method of promotion was most relevant to the product or service

Dutch cover band Allstars wanted more bookings. Due to limited budget, they asked to come up with a smart and cheap idea to promote the band and activate people to book them. We wanted to show their ability, but most of all let the target group experience their quality and activate them to book the cover band. But how? We came up with a fun experiment: let's prove that Allstars is just as great as the artists they cover. By fooling Shazam (the well known app that recognizes music). Here’s how: Allstars played various famous songs and tricked Shazam into thinking they were the original artists. Making Allstars The World’s Best Cover Band. Well, according to Shazam. On theworldsbestcoverband.com we invited people to watch the proof, shazam along, submit songs and most importantly: book the band. It worked like a charm. Allstars received 40% more bookings, including bookings from Russia.