Title	REAL-TIME PRINT AD
Brand	2DEHANDS.BE
Product/Service	DAILIES & ONLINE
Category	A07. Use of Print or Standard Outdoor in a Promotional Campaign
Entrant Company	HAPPINESS BRUSSELS, BELGIUM
Advertising Agency	HAPPINESS BRUSSELS, BELGIUM

Name	Company	Position
Karen Corrigan	Happiness	Executive Creative Management
Geoffrey Hantson	Happiness	Chief Creative Officer
Kris Hoet	Happiness	Chief Innovation Officer
Philippe Fass	Happiness Brussels	Creative Director
Pieter Claeys	Happiness Brussels	Creative Director
Pascal Kemajou	Happiness Brussels	Group Account Director
Sebastien Stevens	Happiness Brussels	Concept Provider/Art Director
Mathieu Cardon	Happiness Brussels	Concept Provider/Copywriter
Anna Touvron	Happiness Brussels	Graphic Design
Emilie Wauthelet	Happiness Brussels	Graphic Design
Thomas Colliers	Bliss Interactive	Head of Technology

The Brief

2dehands.be is a free classified ads website for second hand items. To increase the visits on its used cars category, they asked us to communicate that they have the most cars available : 93.460 But how to do that ? Simply, by showing all of them…in 1 single ad ! And allowing everyone to zoom in to see the cars. In real time and in detail. And contact the sellers instantly.

Campaign Success

2dehands.be, as a classifieds client, mainly connects people with people. Or more specific, buyers with sellers. The aim was to translate what they do on their homepage into a standard print ad.

Describe the success of the promotion with both client and consumer including some quantifiable results

After the campaign, we recorded a 9,37% increase of website visits compared to other weeks. Which, translated into concrete figures, means an increase of 495.130 visits a week.

Explain why the method of promotion was most relevant to the product or service

We used an interactive ad to connect potential buyers to potential sellers. Turning a print ad into a real time activation tool.