| Title | TRAVEL CARD |
| Brand | VTB 24 |
| Product/Service | CARD |
| Category |
B01. Use of Digital Advertising in a Promotional Campaign |
|
Entrant Company
|
FRIENDS Moscow, RUSSIA
|
|
Advertising Agency
|
FRIENDS Moscow, RUSSIA
|
Credits
| Maxim Ponomarev |
Friends Moscow |
Creative Director |
| Misha Grigorovich |
Friends Moscow |
Art Director |
| Nikita Shipov |
Friends Moscow |
Art Director |
| Veronika Mukoseeva |
Friends Moscow |
Senior Account manager |
| Alya Lugovaya |
Friends Moscow |
Producer |
| Peter Fomichev |
Friends Moscow |
Digital Producer |
| Parkside |
Parkside |
Digital production |
| Profilm |
Profilm |
Video Production |
The Brief
The bank travel card is a standard product in the banking sector, but the advertising of such products is pretty boring and regular. Our task was not just to tell about the new VTB 24 product, but also to engage the audience in our communication and to motivate people to apply for a Travel Card .
Campaign Success
Each bank card has a number of 16 digits as well as coordinates of any place on the Earth. We created a website where everyone could find out where his/her Bank card could bring him/her to.
Based on the card number, we showed the user a relevant location on the planet and tell him what he could do in this country using our card. We used banners and paid ads in social networks to attract audience to the website
Describe the success of the promotion with both client and consumer including some quantifiable results
As a result of the promotional campaign about 7.7 million people learned about the new VTB 24 product.
Explain why the method of promotion was most relevant to the product or service
As part of activation the audience had the opportunity to order a Bank Travel Card on special terms and get the 6000 miles bonus if they go from the promo website to the bank website.