| Title | TRIBUTE TO A READER |
| Brand | KK BAGALA BOOKSTORE |
| Product/Service | BOOKS |
| Category |
A01. Use of Promotional Events & Stunts |
|
Entrant Company
|
ISTROPOLITANA OGILVY Bratislava, SLOVAK REPUBLIC
|
|
Advertising Agency
|
ISTROPOLITANA OGILVY Bratislava, SLOVAK REPUBLIC
|
Credits
| Peter Darovec |
Istropolitana Ogilvy |
Creative Director |
| Branislav Bezák |
Istropolitana Ogilvy |
Creative Director |
| Branislav Bezák |
Istropolitana Ogilvy |
Copywriter |
| Vladimír Janček |
Istropolitana Ogilvy |
Copywriter |
| Michal Moravec |
Istropolitana Ogilvy |
Art Director |
| Slavo Danko |
Istropolitana Ogilvy |
Digital Creative Director |
| Zuzana Francová |
Istropolitana Ogilvy |
Account Executive |
The Brief
The project prepared for a little bookstore right in the center of the Slovak capital city of Bratislava, which specializes only on quality, artistic literature written in local language. Since the bookstore sells only few books, we wanted to show that there are readers, who love quality literature. So, we started a week-long event, in which we asked the readers to show their existence by reading their book in a bookstore window, in front of everyone walking on the street. The event was soon discovered by national media and the bookstore turnover rose by 700%.
Campaign Success
The project prepared for a little bookstore right in the center of the Slovak capital city of Bratislava, which specializes only on quality, artistic literature written in local language. Since the bookstore sells only few books, we wanted to show that there are readers, who love quality literature. So, we started a week-long event, in which we asked the readers to show their existence by reading their book in a bookstore window, in front of everyone walking on the street. The event was soon discovered by national media and the bookstore turnover rose by 700%.
Describe the success of the promotion with both client and consumer including some quantifiable results
The project prepared for a little bookstore right in the center of the Slovak capital city of Bratislava, which specializes only on quality, artistic literature written in local language. Since the bookstore sells only few books, we wanted to show that there are readers, who love quality literature. So, we started a week-long event, in which we asked the readers to show their existence by reading their book in a bookstore window, in front of everyone walking on the street. The event was soon discovered by national media and the bookstore turnover rose by 700%.
Explain why the method of promotion was most relevant to the product or service
The project prepared for a little bookstore right in the center of the Slovak capital city of Bratislava, which specializes only on quality, artistic literature written in local language. Since the bookstore sells only few books, we wanted to show that there are readers, who love quality literature. So, we started a week-long event, in which we asked the readers to show their existence by reading their book in a bookstore window, in front of everyone walking on the street. The event was soon discovered by national media and the bookstore turnover rose by 700%.