Title	GOOGLE FORTUNETELLING
Brand	THE GREEN SAVANNA TREE
Product/Service	RAISE AWARENESS ABOUT THE GROWING EUROPEAN REFUGEE CRISIS
Category	C08. Charities, Public Health, Safety & Awareness Messages
Entrant Company	BRAINMEDIA Amsterdam, THE NETHERLANDS
Advertising Agency	BRAINMEDIA Amsterdam, THE NETHERLANDS

Name	Company	Position
Jort Boot	BrainMedia	Creative Director
Edwin Fennema	BrainMedia	Technical Director
Dennis Wolzak	BrainMedia	Motion Designer
Anoek Boot	BrainMedia	Copywriter
Mark de Vries	BrainMedia	Share Specialist
Lars Koelman	BrainMedia	Sound Designer

The Brief

Challenge: "Creating awareness about the growing European refugee crisis." Strategy: When curious people use the new Google feature "Google Fortunetelling", they will be confronted with the harsh reality that their questions about their own future, are less important than the harrowing questions refugees have right now.

Campaign Success

The only thing we bought is the conveniently URL ( www.betagoogle.com ). We posted the hoax on our Facebook wall and asked friends to share it on their walls. In a short period of time, people started sharing the hoax on social media worldwide and the campaign went viral.

Describe the success of the promotion with both client and consumer including some quantifiable results

At the day we released the campaign, we reached 599.169 unique visitors on the website. After 2 weeks we reached 1.924.811 unique visitors, 366.237 Facebook likes, shares & comments and 19.981 tweets. In addition to these numbers, a couple of major newspapers (Chicago tribune, The Wall street journal, The Chronicle, Huffington post, Time etc.) wrote about Google Fortunetelling. But the most important thing: we created worldwide awareness about the refugee crisis.

Explain why the method of promotion was most relevant to the product or service

With this campaign we wanted to create awareness about the growing European refugee crisis. We activated people to spread the word about this hoax to let it go viral worldwide.