Title	DISAPPEARING BILLBOARDS
Brand	AUDI
Product/Service	AUDI
Category	A03. Use of Exhibitions and Installations
Entrant Company	THJNK Hamburg, GERMANY
Advertising Agency	THJNK Hamburg, GERMANY

Name	Company	Position
Armin Jochum	Thjnk	Cco
Gerrit Zinke	Thjnk	Executive Creative Director
Heiko Freyland	Thjnk	Executive Creative Director
Tobias Ahrens	Thjnk	Creative Director
Tilman Gossner	Thjnk	Creative Director
David Scherer	Thjnk	Art Director
Michel Foertsch	Thjnk	Copywriter
Fabian Königer	Thjnk	Copywriter
Dennis Wendt	Thjnk	Agency Producer
Niels Böse	Thjnk	Account Director
Virus/Markenfilm Crossing	Virus/Markenfilm Crossing	Production Company
Dörthe Szech	Thjnk	Graphic Designer
Sabrina Mairinger	Thjnk	Graphic Designer
Alexander De Lukowicz	Virus/Markenfilm Crossing	Director/Dop Lighting Cameraman
Maximilian Kempe	Virus/Markenfilm Crossing	Editor
Infected Postproduction Gmbh	Infected Postproduction Gmbh	Sound Design Arrangement

The Brief

The idea. The Audi A7 Sportback h-tron uses a powerful, sporty electric drive with a fuel cell as energy source, coupled with a hybrid battery and additional electric motor in the rear. What’s special is that nothing but water vapour comes out of the exhaust.

Campaign Success

The solution. The Audi A7 Sportback h-tron quattro leaves nothing but water vapour behind – so we create advertising that also leaves nothing behind: the disappearing billboards.

Describe the success of the promotion with both client and consumer including some quantifiable results

With the help of state-of-the-art technology, we project the car and our message onto clouds of water vapour, thus conveying a timeless message in a very time-limited way.

Explain why the method of promotion was most relevant to the product or service

The task. To develop a brand new form of advertising for the groundbreaking Audi h-tron technology and the Audi A7 Sportback h-tron quattro.