| Title | TELEPHONE FROM HAMAR |
| Brand | NORSK TIPPING |
| Product/Service | NORSK TIPPING |
| Category |
C04. Travel, Leisure & Retail (incl. e-commerce & restaurants) |
|
Entrant Company
|
SAATCHI & SAATCHI Oslo, NORWAY
|
|
Advertising Agency
|
SAATCHI & SAATCHI Oslo, NORWAY
|
Credits
| Øyvind Waage |
Saatchi/Saatchi Norway |
Executive Creative Director |
| Linus Hjellström |
Saatchi/Saatchi Norway |
Art Director |
| Morten Borgestad |
Saatchi/Saatchi Norway |
Art Director |
| Håkon Fretheim |
Saatchi/Saatchi Norway |
Digital Director |
| Patrik Bergfjord |
Saatchi/Saatchi Norway |
Planning Director |
| Torbjørn Aksdal |
Saatchi/Saatchi Norway |
Digital Planner |
| Vetle Gjevestad Agledahl |
Saatchi/Saatchi Norway |
Digital Producer |
| Sverre Midttun |
Saatchi/Saatchi Norway |
Account Director |
| Rune Sandnes |
Saatchi/Saatchi Norway |
Developer |
| Christopher Køltzow |
Saatchi/Saatchi Norway |
Developer/Designer |
| Eiliv Gunleiksrud |
Saatchi/Saatchi Norway |
Creative Director Digital/Design |
| Ola Bagge Skar |
Saatchi/Saatchi Norway |
Graphic Designer |
| Joe Langdon |
Saatchi/Saatchi Norway |
Editiing/Animation |
| Nanna Grønli |
Saatchi/Saatchi Norway |
Account Manager |
| Julie Søntvedt |
Saatchi/Saatchi Norway |
Content Manager |
The Brief
The competition from foreign betting companies is getting harder and more aggressive everyday: Poker, free spins, 'first bet for free' and so on. Norsk Tipping wanted an activity that reminded Norwegians of the dream of winning the lottery. To bring out the good memories and associations they have to Norsk Tipping.
Campaign Success
The dream of winning the lottery is part of every Norwegian.
Getting 'Telephone from Hamar' means you've won. To every Norwegian.
The iconic Phone Booth also has a special place in Norwegian hearts. The remaining protected booths are spread all over the country. Perfect venues to take the campaign from the web and into real life.
One could argue that anythings easy with a money prize, but money prizes are what the lottery is all about. It's relevant (and the effect of the prize of € 100.000 could never be matched in media spending).
Describe the success of the promotion with both client and consumer including some quantifiable results
Norway population: 5 m
630000 unique visitors to the site (over 12 % of the population).
Over 2,4 m reached through mentions on national radio.
3,4 m reached through 86 articles in 85 newspapers.
2,3 m reached through social media (93 % organic)
Explain why the method of promotion was most relevant to the product or service
'Telephone from Hamar' is all about sampling the dream of winning the lottery. Norsk Tipping gave everyone a chance to hit the jackpot and receive a 'Telephone from Hamar'. Not just the people with a ticket.