| Title | THE MOST SILENCE FINAL |
| Brand | EUROFRED |
| Product/Service | FUJITSU AIR CONDITIONING |
| Category |
A02. Use of Live Shows/Concerts/Festivals |
|
Entrant Company
|
McCANN MADRID, SPAIN
|
|
Advertising Agency
|
McCANN MADRID, SPAIN
|
|
Production Company
|
ARRIVAL FILMS Barcelona, SPAIN
|
Credits
| ANA BROSSA |
McCann Spain |
CREATIVE EXECUTIVE DIRECTOR |
| FERNANDO ALCÁZAR and XAVI GIMENO |
McCann Spain |
CREATIVE DIRECTORS |
| FERNANDO RIVAS |
McCann Spain |
ART DIRECTOR |
| RUBEN PAZOS |
McCann Spain |
COPYWRITER |
| ESTHER CODINAS |
McCann Spain |
ACCOUNT DIRECTOR: |
| DIEGO FELIX |
ARRIVAL FILMS |
AUDIOVISUAL PRODUCTION |
| MIREIA JORDAN/ALBERT CAPÓ |
ARRIVAL FILMS |
PRODUCER |
| DIEGO FELIX |
ARRIVAL FILMS |
POST PRODUCTION |
| GERARD VILA |
ARRIVAL FILMS |
EDITOR |
The Brief
We set a challenge: Would you be capable of watching the most important game of the year without saying ANYTHING?
We set out to find the noisiest fans by the Social media and major supporters clubs in the country. The one who managed it could watch all the games at the Camp Nou next season.
After 90 suffering minutes, Pilar, the Barça great-grandmother, was the only one able to remain silent throughout the match and claimed victory.
Campaign Success
The Brand positioning of Fujitsu Spain air conditioners is “The silence”. And to reinforce it we wanted to do something special for the noisiest event of the year:
uefa Champions League’s Final.
Describe the success of the promotion with both client and consumer including some quantifiable results
We got everyone talking about the Quietest Final and, also about the UEFA Champions League’s final.
InteracTIONs: 2124
REACH: 84.216
Aggregate Audience: 1.293.400 spectators
Share: 9,2%
Because of course, very few people are capable of staying silent under any circumstances.
Explain why the method of promotion was most relevant to the product or service
The equipped airs’ brand Fujitsu wanted to reinforce its positioning: the silence.
To do so, we gave to the noisiest FC Barcelona’s fans a difficult challenge: Would you be able to watch the UEFA Champions league’s final, Juventos Vs. FC Barcelona in complete silence? The one able to make it would earn a season pass for the Camp Nou and, Fujitsu would demonstrate again that just some few are able remain in silence at any circumstance.