| Title | OPEN DORCEL |
| Brand | DORCELSTORE.COM |
| Product/Service | DORCELSTORE.COM |
| Category |
B01. Use of Digital Advertising in a Promotional Campaign |
|
Entrant Company
|
MADEMOISELLE SCARLETT Paris, FRANCE
|
|
Advertising Agency
|
MADEMOISELLE SCARLETT Paris, FRANCE
|
|
Production Company
|
BULKO Bordeaux, FRANCE
|
|
Production Company 2
|
AU REVOIR CHARLIE Levallois-Perret, FRANCE
|
Credits
| Pascal Charvet |
Mademoiselle Scarlett |
Copywriter |
| Thomas Lafourcade |
Mademoiselle Scarlett |
Art Director |
| Olivier Bouas-laurent |
Mademoiselle Scarlett |
Creative Director |
| Emmanuel Fauquet |
Bulko |
Digital Production |
| Thomas Corbel |
Au Revoir Charlie |
Sound Design Arrangement |
| Anabelle Brunet Azema |
Au Revoir Charlie |
Sound Design Arrangement |
| Anthony Penet |
Bulko |
Digital Production |
| Martin Villanove |
Bulko |
Digital Production |
The Brief
When Diane, a spectator in the crowd at Roland Garros sent us this tweet:
"Hey @Dorcel, how can I produce the same cries as Sharapova?"
Dorcelstore seized this opportunity to communicate on the new collection of sex toys and launched " The Open Dorcel ยป to reach a new audience.
Campaign Success
A pong game to keep the decibels rising. But in our version, the rackets are replaced with sex toys.
The main objective is to beat your competitor as fast as possible and to challenge your friends on Facebook & twitter
The prize for the winners? Dozens of sex toys to be given away.
Describe the success of the promotion with both client and consumer including some quantifiable results
Results :
In just one week:
The game went viral on social media : 150 articles
More than 50,000 games were played
Website traffic increased by 400%
And sells of sex toys increased by 30%
Explain why the method of promotion was most relevant to the product or service
. Engage women consumers to the brand, which is usually dedicated to men.
. Activate the full range of sex toys
. Immediate results : Increase sells by 30%